YML Tonight: Steve Chazin and John Gruber

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Your Mac Life (YML), with Shawn King, which airs every Wednesday night, will feature a chat with Steve Chazin, a former Apple VP of Marketing and John Gruber of the Daring Fireball.

Shawn King said that tonightis show will be all about selling things - How Apple sells to you, why Apple sells to you and how other companies fail to sell you things for various reasons.

Steve Chazin is Vice President of Marketing a Consumer Marketing Expert and the author of the eBook, "">The Marketing Apple". Heill be on tonightis show to talk about the five "secrets" to Appleis marketing.

John Gruber is the publisher of the Daring Fireball Web site. Mr. Gruber will talk about his recent views that "It Is Estimated That NBC Could Not Have Screwed This iTunes Thing Up Any Worse". Well, weill talk to him about just that.

Shawn and Lesa are back from Photoshop World in Las Vegas last week and Lesa will have her iStockphoto.com Tip of the Week while Peter Cohen will have "The Big Story".

YML is videocast each Wednesday night from 5:30 PM to 8:00 PM Pacific Time or from 8:30 PM to 11:00 PM Eastern Time. An audio only version only is also available.

John Martellaro

John Martellaro

John Martellaro was born at an early age and began writing about computers soon after that. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. His interests include skiing, chess, science fiction and astronomy. You can follow John on Twitter at twitter.com/jmartellaro.

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