Adobe Goes Social with Behance Purchase

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Adobe looks to be moving into the social world with its purchase of Behance on on Thursday. Behance is a popular online service where photographers share their portfolios, and Adobe plans to integrate its features with its Creative Cloud products.

Adobe senior vice president and general manager David Wadhwani said the Behance purchase will help the create a "more open and collaborative creative community" for its customers.

Creative Cloud goes Social with Behance purchaseCreative Cloud goes Social with Behance purchase

Adobe isn't the only big name player in the graphic design world that had its eye on Behance. Pantone signed a deal with the company in October to use Behance as the engine for its own Pantone Canvas social network for designers, and the company also powers online portfolios for organizations such as The Smithsonian National Design Awards, AdWeek, and the Rhode Island School of Design.

Terms of the deal haven't been disclosed, but Adobe did say that Behance will continue to operate as it has. Photoshop, InDesign and Illustrator users, however, may soon have yet another social networking service they need to watch.

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