Adobe Intros $10 Photoshop Creative Cloud Pack

| Product News

Adobe has expanded its Creative Cloud offerings by adding a new subscription bundle geared towards photographers. The US$9.99 a month bundle includes Photoshop CC, Lightroom 5, a Behance membership, and 20GB of online storage.

Adobe adds Photoshop bundle to Creative Cloud subscriptionsAdobe adds Photoshop bundle to Creative Cloud subscriptions

When Adobe moved from traditional perpetual licensing to a subscription model for its professional design applications in June, it offered a $49.99 a month package that included all of the company's products, or a single app for $19.99. The pricing was clearly set to entice users into going with the full product suite instead of just a single app.

This new Photoshop-specific bundle shows that Adobe is seeing its customers aren't interested in just all-or-nothing options, and at $9.99 a month the company is making its new bundle far more enticing than its single-app subscription. Adobe hasn't lowered the price of its individual app subscriptions, so Photoshop users that don't need the rest of the Creative Cloud apps can get a much better deal by going with the new Photoshop Photography bundle.

Adobe said the new bundle's price isn't just a special introductory price to draw in new Creative Cloud subscribers, but at the same time implied that's exactly what it is. The company said, "To be clear, $9.99 is not an introductory price. It is the price for those of you who sign up by December 31, 2013."

In other words, sign up now to get the $9.99 a month pricing. Early subscribers get to keep that price point, but anyone that signs up in 2014 will pay more.

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4 Comments

GraphicMac

Thumbs-up for the InDesign comment. An InDesign/Acrobat bundle for $10 p/m would probably receive a warm welcome from a lot of corporate users.

mattbill1

I was excited to see this but when I contacted Adobe they said that my CS 5 Design Premium license would not let me get the Photographers bundle. When I was in school I purchased CS 3 Design Premium which was my only option at the time. I paid to upgrade to CS 5 after graduation. With Adobe’s rules I could only upgrade the full suite when I only really wanted or needed Photoshop. It seems strange to me that customers are penalized in this manner.

KitsuneStudios

mattbill1: Unfortunately, Adobe’s been moving towards stricter and stingier upgrade policies since CS3. Before then, any previous version would allow you massive discount on the upgrade. Now, the older the version, the less the discount.

The Photoshop pack is probably a good bet. There are a lot more people using Photoshop semi-professionally than InDesign. This would be ideal for the DeviantArt crowd, particularly,

dhp

You failed to mention in the article that this price is only available to people who already own Photoshop CS3 or higher. I will continue my current plan to keep Photoshop CS2 going as long as I can while transitioning to other tools like Pixelmator.

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