Adobe has expanded its Creative Cloud offerings by adding a new subscription bundle geared towards photographers. The US$9.99 a month bundle includes Photoshop CC, Lightroom 5, a Behance membership, and 20GB of online storage.
Adobe adds Photoshop bundle to Creative Cloud subscriptions
When Adobe moved from traditional perpetual licensing to a subscription model for its professional design applications in June, it offered a $49.99 a month package that included all of the company's products, or a single app for $19.99. The pricing was clearly set to entice users into going with the full product suite instead of just a single app.
This new Photoshop-specific bundle shows that Adobe is seeing its customers aren't interested in just all-or-nothing options, and at $9.99 a month the company is making its new bundle far more enticing than its single-app subscription. Adobe hasn't lowered the price of its individual app subscriptions, so Photoshop users that don't need the rest of the Creative Cloud apps can get a much better deal by going with the new Photoshop Photography bundle.
Adobe said the new bundle's price isn't just a special introductory price to draw in new Creative Cloud subscribers, but at the same time implied that's exactly what it is. The company said, "To be clear, $9.99 is not an introductory price. It is the price for those of you who sign up by December 31, 2013."
In other words, sign up now to get the $9.99 a month pricing. Early subscribers get to keep that price point, but anyone that signs up in 2014 will pay more.