Al Gore Spills the Beans: New iPhones in October

| Analysis

At the Discovery Invest Leadership Summit on Wednesday, Al Gore made a reference to new iPhones to be released in October. There’s probably a good reason for that intentional mistake.

Al Gore, who is on the Apple Board of Directors, is quoted by the editor of Stuff Magazine, Toby Shapshak, as follows. “Not to mention the new iPhones coming out next month. That was a plug.”

Al Gore

Why would Mr. Gore say such a thing when we know that ordinary Apple employees can get fired for leaking product plans?

There is a time for Apple, during development, to keep things close to the vest. However, when a product launch is imminent, there’s a time to start creating a fever. It’s one thing for a publication to cite unnamed sources, but it’s quite another for a well-known, yet detached public figure like Al Gore to spill the beans unofficially on behalf of Apple. This provides a kind of stamp of approval on Apple’s controlled leak via other publications, and yet doesn’t give away too much related to whether there will be multiple phones.

Some mystery and speculation remains to fuel the fires, yet we can really count on the announcement soon.

Other companies are constantly wondering how Apple creates such a stir over its product launches and gets so much free press. Having someone like Al Gore on your board to smile, wink, and make such an unofficial comment is one way to do exactly that.

October 4th, it is.

Sign Up for the Newsletter

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

Comments

Sandy

Did anyone notice that Apple quietly changed the home page of their website?  They removed the coming fall banner in bottom right corner that they had for iCloud and iOS 5.

1stplacemacuser

And did Al say, “the new iPhones will be hot!  They’re global and warming up the whole place!”

Lee Dronick

And did Al say, ?the new iPhones will be hot!? They?re global and warming up the whole place!?

That would be an inconvenient truth.

achaar

That would be an inconvenient truth.

Without the iPhone, you would have to use the inconvenient (phone) booth!

Lee Dronick

Without the iPhone, you would have to use the inconvenient (phone) booth!

There are precious few of them around.

Bosco (Brad Hutchings)

This reminds me of my comparisons between Bill Clinton and Al Gore, circa 1997. Here’s a sampling, the fourth of which applies here.

Gore: Internet
Clinton: Intern

Gore: Senator’s son.
Clinton: Somebody’s son.

Gore: Tipper
Clinton: ***** her.

Gore: Wooden
Clinton: Woody

wab95

This provides a kind of stamp of approval on Apple?s controlled leak via other publications, and yet doesn?t give away too much related to whether there will be multiple phones.

It also permits deniability (‘We never said that’), since AG is a board member and not an employee. Still there appears to be gathering momentum behind an October non-surprise (04 OCT to be precise).

Log-in to comment