Amazon Selling 1 Million Kindles Per Week

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Amazon's Kindle FireRetailing giant Amazon announced on Thursday that it was selling more than 1 million Kindle devices per week over the last three weeks. Those numbers include the company’s hot new Android-derived tablet the Kindle Fire, as well as the Kindle touch, and the Kindle 4 (which is technically named simply the Kindle). Amazon did not break out individual numbers for each model.

The Kindle Fire was announced in September as a US$199 tablet based on a forked version of Android. The company built a custom interface with hooks into its digital music, movies and TV shows, and the title digital content, Kindle ebooks.

The 7” device offers limited features compared to Apple’s iPad 2, but it’s been a huge hit for Amazon and has proven to be the only other tablet besides the iPad 2 that anyone wants. For more information, check out TMO’s spec comparison between the Kindle Fire and the iPad 2.

While Amazon didn’t break out individual numbers for each Kindle device, the company did say that the, “Kindle Fire remains the #1 bestselling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 11 weeks ago.”

The company also said that demand for the product has accelerated week over week for each of the last three weeks, and that the company has sold “millions of units.”

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3 Comments

GrahamExton

How much money does Amazon lose on each Kindle Fire? How sustainable is this business model?

Lee Dronick

How much money does Amazon lose on each Kindle Fire? How sustainable is this business model?

I guess that they could make it up selling content.

John Molloy

I guess that they could make it up selling content.

They could indeed, but so far I am surviving on the free stuff they give out each day. They aren’t going to make much from that.

I think the pertinent point is:

“Amazon didn?t break out individual numbers for each Kindle device, the company did say that the, ?Kindle Fire remains the #1 bestselling, most gifted, and most wished for product across the millions of items available on Amazon.com since its introduction 11 weeks ago.?”

So they are only losing money on some of the devices, but certainly the “most gifted” and the “most wished for” item.

Also worth noting in that PR spin, is that Amazon do not sell the iPad in any shape or form which is why it doesn’t chart. The only iPads you can buy on Amazon are only available through the third party sellers on the Marketplace.

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