The Mac Observer

Analyst: Portability Driving Apple Sales

TMO Talk (1)

Apple's record breaking first quarter earnings were driven by the company's portable devices, namely the MacBook and iPhone 3G, and not desktop computers, and TBR analyst Ezra Gottheil expects that trend to continue.

"Apple's desktop revenues, dominated by the iMac, fell 31 percent year to year, and iPod revenues decreased 16 percent," Mr. Gottheil said. "Desktop revenue growth was affected by tightened school district budgets, and spectacular sales in the year-ago quarter, but the main reason for the decrease, TBR believes, is the decline of the desktop PC, especially in the consumer market."

Many consumers now prefer owning a laptop computer in conjunction with a desktop display, external keyboard and a mouse, giving them the benefits of a desktop machine along with the portability that comes with a laptop-based machine, according to Mr. Gottheil. It's "the ideal configuration for many users," he said.

Desktop Mac dropped in part because of the weakening PC market, while iPod sales dipped due to market saturation and iPhone cannibalization. Other than the iPod touch, Mr. Gottheil sees the portable digital media player market as stagnant.

Looking forward, he thinks Apple will need to lower its iPhone price point. "Because the smartphone market is price-sensitive, Apple will eventually reduce entry prices for iPhones to maintain sales, but with network provider subsidies of approximately US$400 per unit, TBR believes the company can maintain very strong margins despite price reductions," he said.

He added "TBR believes Apple will continue to introduce cutting edge products, retaining its brand identity and its loyal customer base in a difficult market."

Apple is currently trading in the pre-market at $89.70, up 6.87 (8.29%).

 

Post A Comment or Log-in. Need an account? Register here.

1 Observer Comment

Everyone likes to point out the shift to portables, but I sometimes wonder whether or not more people are buying portables because they like portables or because Apple’s desktops are lacking.

Consider that you haven’t seen an update to the Mac mini or the Mac Pro in over a year.  You haven’t seen an update to the iMac in 9 months.  Especially in regards to the Pro, why in the world would I spend $3000 for last year’s technology?

 

Recent Headlines - Updated May 26th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales Add 2nd Hard Drive or SSD to Mac mini, MacBook or MacBook Pro. 1TB of Hard Drive or SSD Capacity from $64.99! Video Guides Make it easy - OWC DataDoubler - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal