Android’s Share of New Smartphones Collapses

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The gap between Android and iOS for new smartphone purchases has narrowed drastically since last October. According to Nielsen, the iPhone 4S and the reduced price of the iPhone 3GS (which is free in many markets), have had “an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.”

Nielsen Recent Purchases 4Q 2011

The latest Nielsen data, which dates back to October, shows that Android’s operating system share of recent smartphone purchases has dropped dramatically from 61.6% in October 2011 to 46.9% by December. Conversely, iOS has grown from 25.1% in October to 44.5% by December, trailing Android by just 2.4%. RIM’s Blackberry continued its steady decline, falling 3.2% to round out the year at a 4.5% share of the market.

Of note, while the free iPhone 3GS and reduced-price iPhone 4 did contribute to iOS’s growth among new smartphone purchases, Nielsen’s data shows that consumers weren’t afraid to pay a premium, with 57% of iOS purchasers claiming to have purchased the new iPhone 4S.

Nielsen 4Q Overall

It is important to remember that these results from Nielsen only reference recent smartphone purchases. In an examination of the entire smartphone market, as of the fourth quarter Android holds 16.3% lead over iOS.

Today’s report illustrates just how quickly the smartphone market can turn. It was just just last September that Nielsen reported a 13% increase in Android market share amongst new smartphone purchases, to 56% overall, compared to just 28% for iOS. The launch of the iPhone 4S and the re-pricing of its immediate predecessors just a few weeks later changed the tide dramatically.

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7 Comments Leave Your Own

skipaq

Evidence that Android’s market share is fast becoming a shrinking niche market. wink

Anthony Topper

Your headline writer should look up what the word “collapses” mean.

Not to be Mean, But

You should look up what the word “share” means.

mhikl

English is such a tricky language. So many words, so many subtleties.
Remember talking to a Dutch chap who had immigrated to Canada round the age of 18. He had been settled in his second country thirty or more years. I told him the public library had a good assortment of foreign language novels and I was sure he could find some works in Dutch.

He replied that he preferred to read in English now. I asked why and he mentioned the precision of vocabulary. As an example, he said, in English there are so many words for the idea of house or house-like structures, such as cabin, mansion, shack, shed, garage, manor, villa, tepee etc. He said that in his language that more often adjectives were needed for precision.

I like to point out errors in usage, and as a teacher it is part of my job, but I am not always the one to find miscues in my own text. I like to blame it on creativity and use this excuse to make students more comfortable with their own errors. Better to do and be slightly off than to not try at all. Even some of the best writer?s proof-reading skills don?t match their skills at producing excellent articles.

BurmaYank

I would say “Android?s lead in the share of new smartphones collapses”, instead of:

Android?s Share of New Smartphones Collapses

BurmaYank

...and, BTW, the market-share growth prospects seem much more grim for iPad-equivalent Android tablets (i.e.- tablets above the rudimentary level of Kindles & Nooks), also.

DamenS

English is such a tricky language. So many words, so many subtleties.
Remember talking to a Dutch chap who had immigrated to Canada round the age of 18. He had been settled in his second country thirty or more years. I told him the public library had a good assortment of foreign language novels and I was sure he could find some works in Dutch.

He replied that he preferred to read in English now. I asked why and he mentioned the precision of vocabulary. As an example, he said, in English there are so many words for the idea of house or house-like structures, such as cabin, mansion, shack, shed, garage, manor, villa, tepee etc. He said that in his language that more often adjectives were needed for precision.

I like to point out errors in usage, and as a teacher it is part of my job, but I am not always the one to find miscues in my own text. I like to blame it on creativity and use this excuse to make students more comfortable with their own errors. Better to do and be slightly off than to not try at all. Even some of the best writer?s proof-reading skills don?t match their skills at producing excellent articles.

So from this excessively lengthy and pointless diatribe, are we to assume that there is some error in this article here ?  Or was this diatribe aimed at those underprivileged students in Africa who speak German instead ?  Probably better to start a fund-raiser for them than to just say that you are a teacher who struggles with English, eh ??  That much is obvious and it behooves us not to understand this without being able to give money, hmmn ?

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