App Store Adds Explicit Category for iPhone Apps

| News

Apple seems to be working on refining its process for dealing with iPhone and iPod touch apps that contain sexual content that's a little less heavy handed than simply removing potential offenders from the App Store. The new approach includes adding a new "Explicit" category developers can use for apps that could be seen as "overtly sexual."

Developers have begun reporting that the new Explicit category is available through iTunesConnect when they submit apps for approval, but it isn't yet appearing at the iTunes-based App Store for customers.

Apple came under fire from developers over the past few days when it began pulling titles from the App Store because of potentially sexually explicit content. Many developers complained because they weren't given any warning, and because Playboy's app and the Sports Illustrated swimsuit app weren't pulled.

Phil Schiller, Apple's senior vice president of worldwide product marketing, said the apps were pulled in response to complaints about apps with "objectionable content" potentially being available to children, and complaints that the apps demean women.

Assuming Apple devises a system where App Store visitors can hide explicit-rated content, the company may have found a workable compromise between developers and upset customers. The company hasn't said if apps that have been bumped from the App Store will be available again after developers add the Explicit category.

[Thanks to Cult of Mac for the heads up.]

Sign Up for the Newsletter

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

14 Comments Leave Your Own

geoduck

This is what I thought they should have done from day one.

Lee Dronick

“Developers have begun reporting that the new Explicit category is available through iTunesConnect when they submit apps for approval, but it isn’t yet appearing at the iTunes-based App Store for customers.”

I suppose that it is more complicated and time consuming than just adding link to a webpage. Need to test it and all of that.

No teeshirts with Steve Jobs as Che Guevara at the developers conference this year, but we may ones comparing him to Jos? de San Martin.

Khaled

better than finding random stuff under “utilities” heh

Bosco (Brad Hutchings)

the company may have found a workable compromise between developers and upset customers

I’m sorry. This is not quite the party relation of the compromise. If anything, it’s a compromise between customers who weren’t bothered by any of the so-called objectionable material and the Puritanical parents who buy their kids $500 phones and then want to world sanitized for Sponge Bob and Patrick. Toss in a handful angry 80s era feminists who are just jealous because no guy ever thought they were hot and you’ve covered most of the dynamic. The developers just tap into the demand. No demand, no reason for the developers to be upset that their income streams went to zero when Apple capriciously cut them off.

Lee Dronick

better than finding random stuff under ?utilities? heh

It would be handy to have sub-categories.

Lurch

As one of these developers, we have always wanted this from the start. Easier for users to find what they want and more appropriate for families and children. If this is their plan, we applaud the plan.

mrmwebmax

+

Once this is set up, were Apple really smart they’d make access to this area of the App Store opt-in, as opposed to opt-out for those not wanting themselves or their children seeing the apps. Kind of like the way Google Images filters its image searches, unless to opt in to explicit content. (Not that I’d know, mind you. I read about this somewhere….)

dhp

Might be a good idea to have a password always required to purchase stuff in the explicit category.

Bosco (Brad Hutchings)

Might be a good idea to have a password always required to purchase stuff in the explicit category.

Maybe they could hire Mike Perbix from the PA school district and put him in charge of activating front-facing cameras to photograph the perverts who would even consider buying one of these objectionable apps. Apple could then send the pictures to the National Organization for Women and recommend counseling for these customers.

geoduck

The idea of a library of any kind is to not only help people get to what they want but to not have them tripping over stuff they are not interested in. If this comes to pass it will be a very good thing.

mithridain

You’d think Apple would have learned from movies, music, and gaming software industries that a vocal part of the consumer market want labels and filters.

Of course, with an explicit content area, does this mean porn is on the table or soon to follow?

Lee Dronick

Of course, with an explicit content area, does this mean porn is on the table or soon to follow?

We first need to agree on the definition of porn.

geoduck

We first need to agree on the definition of porn.

I can’t define porn but I know it when I see it.
LOL

Lee Dronick

Sir Harry Flashman said:We first need to agree on the definition of porn.
I can?t define porn but I know it when I see it.

We should keep looking until we find it. smile

Log-in to comment