Apple has expanded its Apple Store iPhone trade-in program to Canada. As first noted by 9to5Mac, Apple is offering up to CN$275 to Canadian customers who bring in their old iPhone to trade in towards a new one.
The company launched the program in the U.S. in 2013, and it first expanded to the UK and France. Canada marks the fourth market for the trade-in program.
Apple added information about the program to its Canadian Apple Store webpages and to the Canadian entries in the Apple Store app for iOS, as shown in the two screenshots below.
Coquitlam Centre Apple Store App Page
Apple's program competes with services such as Gazelle. Many users have found that Gazelle often pays more than Apple, but Apple's service has the benefit of allowing you to trade in your device then and there without having to mail it off.