Apple Releases Video Showcasing Support for San Francisco Pride Parade

Apple released a video on YouTube showcasing the company's support and involvement with the Pride Parade in San Francisco on June 29th. The video offers a hint of the corporate logistics involved in Apple's participation of the parade, and the company emphasized its corporate belief that "inclusion inspires innovation."

The video in full:

On the video's entry on YouTube, Apple wrote:

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

Apple CEO Tim Cook joined those thousands of Apple employees in the parade. The effort included (awesome) T-shirts, bicycles, gay pride flags, refreshments, and a banner. That's in addition to the man-hours dedicated to making those logistics happen.

The video is accompanied by Coldplay's "A Sky Full of Stars."