Apple Airs “What is iPad” Commercial

· by · News

Apple launched a new iPad commercial Wednesday night that shows of the multimedia tablet’s features and declares “It’s already a revolution, and it’s only just begun.”

“What is iPad” ad

The 30 second commercial tosses out phrases like “magical,” “More books than you can read in a lifetime,” and “You already know how to use it,” aimed at drawing the attention of average consumers.

Apple released the iPad in the United States on April 3, and is currently taking pre-orders for its May 28 launch in several other countries. The company has already sold over a million units.

Apple’s “What is iPad” commercial is available at the Apple Web site in QuickTime format.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

Sign Up for the Newsletter

Enter a valid email address

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

Adding to list…

2 Comments

Lee Dronick

My only criticism of the ad is “all the world’s websites in your hands.” Surname not withstanding I am not a Flash Man, but Flash Men will be using that statement to screech about not being able to access Flash content with the iPad.

I am very much enjoying the Bing adverts on TV, in my opinion they can be quite creative. Filomena!

cb50dc

Ahhh, you get the websites. Just not the content. :D

Log-in to comment