The company sent out an e-mail announcing the sales event Tuesday morning, and the event will be available in the company’s fleet of Apple Store retail locations, as well as the online Apple Store.
Apple 2011 Black Friday Announcement
Black Friday is the name given to the day after Thanksgiving. It has traditionally been the busiest shopping day of the season, and earned its name because it often marks the first that companies go from running at a loss (in the red) for the year to running at a profit (in the black).
Many retailers have offered significant price cuts on that day to help lure the many shoppers looking to the four day holiday to knock out some Christmas shopping. Apple hasn’t usually offered “significant” price cuts on its products, ever, but if you want some kind of deal, Black Friday is your time.
In 2010, Apple offered US$101 off of MacBook Pros and MacBook Airs; $41 off the iPad; $11 off of iPod nanos; and $21 off of iPod touch. Additional discounts were offered on the company’s AirPort product line. Apple announced the sale the Tuesday before Thanksgiving, but didn’t post what the actual deals would be until Thanksgiving itself.
Apple also announced “Cyber Monday” deals for the Monday after Thanksgiving. This day has recently been the busiest shopping day for online retailers. 2010’s Cyber Monday deals were all about iOS device peripherals and accessories.
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