Apple Buys C3 Technologies Mapping Company

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Apple buys C3 TechnologiesApple has apparently brought yet another mapping technology company under its wing thanks to the reported purchase of C3 Technologies. If so, this marks the third mapping-related company Apple has purchased, and with C3 Technologies under its control, the Mac, iPhone and iPad maker now has access to high-end 3D mapping technologies.

Word of the purchase comes courtesy of 9to5 Mac, who says its sources claim C3 Technologies CEO Mattias Astrom, CFO Kjell Cederstrand and lead product manager Ludvig Emgrad are all working in Apple’s iOS division, hinting that the company has some big 3D mapping plans in store for the iPhone.

The purchase apparently happened in August, although neither company made an announcement. The C3 Technologies website is gone now, too, adding some validity to the reports that the company has been purchased.

VentureBeat estimated the deal at US$240 million, although there hasn’t been any official confirmation on the price tag, either.

Apple purchased the mapping company PlaceBase in mid 2009, and followed that up by buying the 3D mapping company Ploy9 later that same year. Now with C3 Technologies apparently on Apple’s team, too, the company is in a much stronger position to build its own mobile mapping tools — and to reduce its reliance on Google’s mapping tools.

With its own arsenal of mapping tools at its disposal, Apple looks to be well on its way to taking full control over mobile location services on iOS devices, cutting Google out of yet another piece of the iPhone, iPad and iPod touch market.

Apple has not officially confirmed that it purchased C3 Technologies.

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8 Comments Leave Your Own

skipaq

This is a very smart and bold move on Apple’s part. I remember the days when Microsoft held the threat of their Office products being cut over Apple’s head. It can also prove to be a big win for iOS users.

Lee Dronick

This is a very smart and bold move on Apple?s part. I remember the days when Microsoft held the threat of their Office products being cut over Apple?s head. It can also prove to be a big win for iOS users.

It also possibly changes the game with Google and their map service on the desktop.

furbies

But if Boggle has the rights to most of the publicly available mapping data then Apple still has a problem. Unless Apple is intending to launch it’s own mapping satellite ?.......

skipaq

One would think that Apple gets much of this with the purchases they have made. After all these purchases were of companies who developed mapping technology.

Lee Dronick

But if Boggle has the rights to most of the publicly available mapping data then Apple still has a problem. Unless Apple is intending to launch it?s own mapping satellite ?.......

Who launched the mapping satellites? Doesn’t Google and them all get their info from NOAA? I am not being snarky, I don’t know exactly how they do it, but I assumed that the map and earth viewer services were packaging GIS data from Government satellites,

furbies

Who launched the mapping satellites? Doesn?t Google and them all get their info from NOAA? I am not being snarky, I don?t know exactly how they do it, but I assumed that the map and earth viewer services were packaging GIS data from Government satellites,

Wouldn’t Boogle have some sort of exclusivity license ?
Pay enough money and keep out the competition ?

skipaq

Fairly certain government agencies cannot make exclusive licensing deals of that sort. Look, other companies besides Google have brought mapping apps to market.

Lee Dronick

Wouldn?t Boogle have some sort of exclusivity license ?
Pay enough money and keep out the competition ?

I wouldn’t think so, we the people, the tax payers, paid for the satellites. Maybe Nemo can comment on the subject of the Government granting exclusive right to the data, but from what I see any of us can use the stuff.

http://www.nws.noaa.gov/gis/

http://geo.data.gov

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