Apple Can’t Keep Apple TV in Stock

| Apple Stock Watch

Apple’s just released second generation Apple TV is off to a brisk start, and the consumer interest is so high that the company is having trouble keeping inventory in its stores. The new version of the streaming home entertainment appliance was released about a week ago, marking the first major change to the device since it was first introduced in early 2007.

JMP Research analyst Alex Gauna has been checking in with Apple’s retail stores around the U.S., and it seems most are seeing demand outstrip supply, according to Barrons.

The second gen Apple TV

“We were not particularly surprised when we couldn’t get our hands on the Apple TV over this past introductory weekend in San Francisco,” Mr. Gauna said. “But when the scarcity persisted into this week it got us to checking and we subsequently learned that stores across the nation were selling out of their inventory on the same day as receipt in Boston, Chicago, New York and Washington D.C.”

He added that it looks like the Apple TV is selling out at more than just the 20 stores his team checked.

Based on current estimates, it looks like Apple TV is now selling at a rate equivalent to about a million units a quarter. Part of that interest is the fact that Apple sells the second generation Apple TV for only US$99. The lower price point, he said, “is resonating with consumers.”

The new Apple TV model drops its internal hard drive in favor of a media streaming design and a TV and movie rental program. It’s substantially smaller than the previous model, and includes Netflix streaming support, too.

Mr. Gauna is rating Apple at “Market Outperform” and set his target price for the company’s stock at $335. Apple is currently trading at $285.60, down 3.34 (1.16%).

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5 Comments Leave Your Own

Constable Odo

I’m surprised I haven’t yet heard claims of false media hype that Apple is deliberately holding back supplies of AppleTV to fake sellouts.  I know that iHaters couldn’t believe that an overpriced piece of junk IB is actually being bought by consumers except for the usual iSheep.  More and more consumers are being fooled by Steve Jobs Reality Distortion Field.

How’s are those far superior hardware Roku models doing?

Google TV lover

why anyone buy Apple TV? when their is Logitech Revue Google TV experience with many extras like Keyboard/remote, HD TV Video Calling TV-TV-PC-Notebook , Apps, Full internet without PC as Revue got Intel inside

Intruder

why anyone buy Apple TV? when their is Logitech Revue Google TV experience with many extras like Keyboard/remote, HD TV Video Calling TV-TV-PC-Notebook , Apps, Full internet without PC as Revue got Intel inside

But apparently no period on their keyboards.

Google troll is trolling.

trrll

The Logitech Revue costs three times as much as appleTV (and that’s without all of the peripherals, like the camera required for video calling). That makes it a high-end product, in competition with systems like the Mac Mini, Playstation3, and XBox360. It’s not in the same category as an economically priced mass-market product like appleTV.

aneexiaoa@gmail.com

In my opinion, the Apple TV is so simplistic.Apple TV is not a real platform, neither own the application store, has not been applied. Therefore, even if the users can download movies from Netflix, they can not use Vimeo; can see the pictures on Flickr, but can not see on Facebook or SmugMug;can play HD mp4. videos , can not play any other kinds of videos so that i must rely on Aneesoft video converter.  can get 99 cents of Fox and ABC shows video, but can not see Comedey Central, Hulu or Fancast program. In short, no Facebook, no Twitter, no sports scores, no weather, no stock figures, no news, and video games.

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