Apple Considering 99-Cent TV Shows?

| iTunes

 

Apple is in negotiations to offer more standard-definition TV series episodes for US$0.99 each, rather than the $1.99 they currently sell for, when the iPad launches next month, according to the Wall Street Journal. The publication noted that Apple is already selling episodes of some series, such as MTV’s “Wonder Showzen,” for $0.99; that fact was confirmed.

Apple was interested in monthly subscription plans for some TV shows, but those talks apparently stalled, the Wall Street Journal said. While it can be quite expensive to purchase an entire season of a TV series, especially in high definition, where episodes are $2.99 each, the Wall Street Journal noted that “it's also one of the reasons why media companies and cable operators have not felt threatened by the offerings.”

The publication’s sources said Apple wants to “ignite the video part of iTunes” by lowering prices, given its small contribution to the online store’s revenues.

 

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3 Comments

Substance

I’m just one consumer, but I’ve considered dropping cable (roughly $60 a month with HD channels but no premium channels or extra packages) and just buying the shows I want to see.  At $1.99/$2.99 HD it doesn’t seem that compelling.  Now if the shows were $1.99 HD and $30 for the season, that would be more reasonable.  And it would give the cable & satellite companies a big headache.

dhp

That is why we don’t want NBC Universal and Comcast to merge. Imagine Apple (or anyone else) trying to make a deal with a behemoth that controls a large percentage of both content and distribution.

Lee Dronick

I?m just one consumer, but I?ve considered dropping cable (roughly $60 a month with HD channels but no premium channels or extra packages) and just buying the shows I want to see.?

I too have seriously considered killing cable TV. I would have to do an audit and see if I would be buying more than $59 worth of programming. I do watch a lot of local news and some programs on those channels, but I could get a HD antenna for that.

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