Apple is apparently ready to expand its iAd program beyond big-name players, so to make getting in on the game easier the company cut the cost for advertisers from a million dollars down to US$500,000. iAd is Apple’s in-app advertising program for the iPhone, iPod touch and iPad.
Apple’s iAd bill goes on a diet
According to AllThingsD, Apple isn’t having any trouble keeping iAd clients, making the price cut appear to be more about increasing the pool of companies jumping on board instead of retaining those that have already signed up.
“Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing,” commented WPP Digital ad agency CEO Mark Read.
The new iAd price point should increase the types of ads consumers see in iOS apps, and with the prospect of new iPads and iPhones just around the corner, more companies will likely be interested in testing out Apple’s own advertising system.