Apple Features Martin Scorsese in Siri Ad

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Apple released a new iPhone 4S commercial Monday evening featuring renowned director and producer Martin Scorsese using Siri voice control. The ad is the latest in a series that uses celebrities to show off Siri in action.

Martin Scorsese shows off Siri in new adMartin Scorsese shows off Siri in new ad

In “Busy Day,” Mr. Scorsese asks Siri to check his schedule, move appointments, tell him where a friend is, and check city traffic

The first commercials highlighting Siri on the iPhone 4S included actors showing off the feature, but more recent ads rely on celebrities including Samuel L. Jackson, Zoey Deshanel, and John Malkovich.

All of the iPhone 4S commercials, including “Busy Day” can be viewed at the Apple website.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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1 Comments

John Dingler, artist

Laughed that Apple choose Scorcese despite his rapid speech. Siri’s last words “I’ll try to remember that” does not add any PR value and it even kills the ad’s and Scorcese’s amusement value.

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