Apple Intros 3 New iPhone 4S Commercials

· by · News

Apple began airing three new iPhone 4S commercials on Sunday that all highlight different features of the combination iPod and smartphone. The ads highlight Siri voice control, iCloud integration and the iPhone 4S’s new camera.

iPhone 4S Snow Day commercialApple’s iPhone 4S “Snow Day” commercial

Much like the first iPhone 4S commercial, “Siri, Snow Day” highlights Apple’s new voice control system that lets users speak conversationally to their iPhone to perform tasks like setting appointments, calling contacts, and checking the weather.

“iCloud” shows how an iPhone running iOS 5 can keep files in sync across multiple devices, and “Camera” highlights the iPhone 4S’s 8-megapixel camera and photo editing features.

All four of the iPhone 4S commercials are available for viewing at the Apple Web site.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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