Apple began airing three new iPhone 4S commercials on Sunday that all highlight different features of the combination iPod and smartphone. The ads highlight Siri voice control, iCloud integration and the iPhone 4S’s new camera.
Apple’s iPhone 4S “Snow Day” commercial
Much like the first iPhone 4S commercial, “Siri, Snow Day” highlights Apple’s new voice control system that lets users speak conversationally to their iPhone to perform tasks like setting appointments, calling contacts, and checking the weather.
“iCloud” shows how an iPhone running iOS 5 can keep files in sync across multiple devices, and “Camera” highlights the iPhone 4S’s 8-megapixel camera and photo editing features.
All four of the iPhone 4S commercials are available for viewing at the Apple Web site.