Apple prepping to actively seeking customer feedback through a new new Web site called Apple Customer Pulse. The site, which is currently available only via invitation, includes a survey seeking product feedback and will offer customers additional surveys over time, as well.
Apple goes looking for customer feedback
Customers that agree to participate in the Customer Pulse program will be asked to participate in no more than two surveys each month. Apple said answers will be anonymous, and that survey results will always be viewed as a whole instead of individually.
Apple’s other feedback tools have typically been reactionary, meaning post-service followup. With the introduction of Customer Pulse, however, Apple seems to be moving towards a market research approach to customer feedback.
Currently, Customer Pulse is open only to Apple customers that have received an email invitation.
[Thanks to Mac Rumors for the heads up.]