Apple rolled out two new commercials Monday evening that show off iPhone features and at the same time kick Verizon's network in the pants. Both ads take a jab at limitations in Verizon's cell services by showing an iPhone accessing information from the Internet wirelessly while making a phone call.
The commercials highlight the fact that it's possible to use voice and wireless data services at the same time on an iPhone on AT&T's network, but other carriers don't support simultaneous use -- without specifically mentioning Verizon.
Apple's Multi-people iPhone ad.
Verizon recently launched an ad campaign that claims AT&T offers inferior 3G wireless coverage. AT&T responded with a lawsuit unsuccessfully asking the court to block Verizon's commercials, and then launched its own mediocre commercial attempting to show that its services are better.
In comparison, Apple's Multi-people and Where's the movie commercials show the Mac and iPhone maker can craft ads that show off its products and hit the competition all with a positive spin -- and that AT&T needs to study Apple to learn how to do the same.