The Mac Observer

Apple Job Listing Hints at New iPhone Map Features

TMO Talk (3)

Apple is on the hunt for a new software engineer that can help take the iPhone and iPod touch's Maps features "to the next level."

"We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We've only just started," Apple said in the job listing. The job announcement could be related to Apple's purchase of the online mapping and tagging service Placebase.

After Apple bought Placebase, the company's CEO, John Waldman, said that he was part of Apple's "Geo Team."

Apple hasn't elaborated on what its GEO Team does, but it seems likely that the group is working on enhancing map and location-based features for the iPhone and iPod touch. The hunt for a new coder for the iPhone and iPod touch Maps team may be the next step in that plan.

The full job description is available the Apple Web site.

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2 Observer Comments

I don’t see the maps-related job listing as a surprise, and I don’t think it’s a jab at Google and Google Maps, either. I’m betting Apple will continue to use Google Maps and find its own ways to add Apple-exclusive enhancements.

A hint? What about Apple’s purchase of PlaceBase? The CEO of PlaceBase now lists his job as part of Apple’s GeoTeam. Something is in the works—Apple doesn’t usually buy companies unless it plans to use their technologies.

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