The Mac Observer

Apple May be Considering Super AMOLED Display for Next iPhone

TMO Talk (16)

Apparently Apple is considering using Samsung's new Super AMOLED display in the next generation iPhone instead of the LCD units it currently sources from LG. Word leaked out that Apple is considering using the new OLED-based displays after they were introduced at the Mobile World Conference earlier in the week, according to OLED-Display.net.

So far, Apple has stuck with lower cost LCD displays for its iPhone and iPod touch, but if Samsung's Super AMOLED display successfully addresses power consumption and cost issues, Apple could potentially use the displays in its next generation iPhone.

Apple doesn't talk about unannounced products, and the information about the company's plans to switch to Super AMOLED displays comes from unnamed industry sources, so for now these display reports should be taken with an appropriately dosed grain of salt.

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9 Observer Comments

Uh, dudes, of course Apple is considering using AMOLED displays. They have dozens of smart people considering everything.

I know it’s hard to report on a secretive company like Apple Inc but this isn’t news.

   Actions Brad Hutchings (Bosco) said on February 19th, 2010 at 2:33 PM (Edited: 10/12/2011 8:04 PM):

Well, maybe that explains why Apple removed Wobble iBoobs from the App Store a few days ago.

Well, maybe that explains why Apple removed Wobble iBoobs from the App Store a few days ago.


Bosco could YOU explain how removing Wobble IBoobs from the App Store would be in any way connected to using an AMOLED screen? YOU think that Apple is worry about neck injuries from the improved picture quality casing more people to moving their heads to these wobbling boobs?

   Actions Brad Hutchings (Bosco) said on February 19th, 2010 at 4:03 PM (Edited: 10/12/2011 8:04 PM):

@kirasaw That’s the best explanation so far that isn’t some variation of “fickle d-bags are in charge of the App Store, what else would you expect?”.

This app, BTW, let you use your own pictures of anything, tap on a couple of spots, and shake to make the spots bounce. It was removed for being sexually explicit. The justification was customer complaints. It has been recorded as Chapter 1438 of my upcoming already rejected for iPhone ebook of why the App Store arrangement is not in users’ interests.

Apple would need to consider how quickly these displays can be produced and what the overall costs would be.  I doubt if Apple has to move to any expensive displays for the iPhone.  Is there really any benefit for users?

Of course there is an advantage, or they would not be making them. They are brighter. iPhones get used in direct sunlight. Think, little one, think!

OLED are supposed to be brighter, but somehow worse in sunlight.  I have no direct experience with OLED.  Can anybody comment that has seen/tested this seeming contradiction?

There seem to be a lot of complaints about the OLED screen on the Zune HD screen in bright light (among other issues). A RoughlyDrafted.Com article says:

OLED is an interesting new technology that uses a layer of electroluminescent organic compounds, rather than the inorganic materials used in traditional LCDs, to produce an image. OLED panels don’t require a backlight, so they can render true blacks and provide a higher contrast ratio.

However, today’s OLED panels are much dimmer than standard issue LCDs: a typical maximum output of 200cd/m^2 compared to around 4-500 for mid-range LCDs. OLED also performs considerably worse in bright light because OLED is 100% emissive rather than being partially transflective.

The article also talks about the organics wearing out faster than regular LCD screens as well as color elements fading at different times (blues fade first). Pretty decent read and not that old of an article. Tech will, of course, improve.

   Actions ConceptVBS said on February 21st, 2010 at 9:32 AM:

If you people would read, the sunlight has been addressed with Samsung’s Super AMOLED. READ people, READ.

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