The Mac Observer

Apple Opens iTunes to Donations for Japan Earthquake Victims

TMO Talk (149)

Apple added a special page to its iTunes Store over the weekend that lets users donate money to the Red Cross to help the victims of Japan’s recent earthquake and tsunami.

According to Apple, 100 percent of the money donated through the iTunes Store will be given to the Red Cross and will be ear marked for the disaster in Japan.

iTunes Red Cross DonationsDonate to Japan earthquake relief at the iTunes Store

“Your gift to the American Red Cross will support our relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific,” the Red Cross stated on the iTunes Store donation page. “Your support will enable the Res Cross to provide shelter, food, emotional support and other assistance to victims of all disasters.”

Google is helping out, too, by offering its Person Finder service for people trying to locate missing friends and relatives.

Donations will appear as iTunes Store transactions on credit card statements, and iTunes Store credits can’t be used for donations.

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5 Observer Comments

   Actions Lee Dronick said on March 14th, 2011 at 9:50 AM (Edited: 10/18/2011 6:20 PM):

I just donated. I wonder why we can not use our store credits, accounting procedures perhaps?

Thanks for the thought guys, but in case you hadn’t noticed, we do not need money in Japan.

Please send your money to Haiti or NZ.

@ Sir Harry Flashman

Because our store credit could had been “stored” time ago so it’s sure Apple would had it already invested.

Think there are 1 Million people donating 10 $ from their store credit, that means a sum of 10 Million $ that has already been invested, Apple would have to use its own funds. It’s quite a risk for Apple to find they don’t have enough funds or they have to respond with a massive demand that would lower its funds critically when they have to do the transfer to Japan. Cos could mean a serious cash-flow problem for the company and its normal business.

   Actions Lee Dronick said on March 14th, 2011 at 11:33 AM (Edited: 10/18/2011 6:20 PM):

@Xavier. Thanks for the info.

@Tardis. My wife and I debated that perhaps Japan is not in need of funds. We only gave $5, but did give quite a bit more to Haiti and Indonesia.

   Actions ninefingers said on March 14th, 2011 at 5:52 PM:

The Red Cross rips off 10% from the top of all donations.
While brothersbrother.org only takes about 1/3 of 1% off the top.
Just wait until you cannot get your new iPhone, iPod or iPad because their is NO power to run plants or the people are all involved in repairing Japan. 
The bums in Haiti have been sucking our donations since 1964 and have not evolved one iota!!!

A person (ex USCG enlisted grunt) which has been screwed by the red cross and paid money for blood when it was replaced 2X by donations. (Screw the overpaid Red Cross)

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