Apple Ranks 3rd in BusinessWeek Customer Service Report

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Jeff Gamet

11:05 AM, Feb. 22nd ET, 2010

Articles by Author Jeff Gamet on Twitter Contact Author Bio

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BusinessWeek's fourth annual customer service survey ranked Apple in third place, following L.L. Bean and USAA. The ranking was compiled from surveys completed by over 1,000 BusinessWeek subscribers.

"The company's sleek devices and user-friendly software aren't its only innovations. Appointments at Apple's 'Genius Bars' and its roving in-store checkout clerks are just two ways the company has pioneered new approaches to customer service," BusinessWeek said about Apple. "The iPhone maker is likely got a bump this year as more companies created customer-friendly apps for their own services, helping to burnish Apple's customer service brand."

Four Seasons Hotels and Resorts along with Publix Super Markets rounded out the top five best companies for customer service. Other notable companies in the top 25 included Nordstrom, Barnes & Noble, Starbucks, Amazon.com and Jaguar.

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2 Observer Comments

marcsten said on February 22nd, 2010 at 1:03 PM:

A bit surprising to see Dell in the top 25. Or the top 125.

gslusher

said on February 26th, 2010 at 4:17 PM:

A bit surprising to see Dell in the top 25. Or the top 125.

It might have something to do with the demography of the people surveyed—BusinessWeek subscribers. Dell seems to do a good job of servicing larger businesses. They can send a technician out in a few hours, replace computers on the spot, etc.

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