Apple Shifts MobileMe to Digital-only Sales

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Apple transitioned sales of its MobileMe service to digital-only on Thursday and notified resellers that once their current inventory of boxed copies is depleted they won’t be able order any more, according to Mac Rumors.

The company also removed MobileMe from its online store, raising questions about Apple’s plans for the service going forward. So far, speculation has been focusing on the possibility that Apple may be planning to offer MobileMe as a free service.

Apple is dropping its boxed MobileMe offering

Rumors claim Apple is working on a major redesign of its MobileMe service with plans to add a new “digital locker” feature for storing photos, music and video online.

MobileMe includes iDisk online storage, Find My iPhone, an iChat screen name, email, contact and calendar syncing, and online photo galleries. The Find My iPhone feature is also available for free for iPhone 4 owners.

Apple’s Web site showing MobileMe features is still active, and shows the US$99 annual price tag along with a 60-day free trial offer.

So far there isn’t any word from Apple on what plans it has in store for MobileMe.

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10 Comments Leave Your Own

Lee Dronick

“So far, speculation has been focusing on the possibility that Apple may be planning to offer MobileMe as a free service.”

Or that they are going to change the name and services offered.

FlipFriddle

I hope they don’t say it’s free now; mine just renewed a couple weeks ago. More or better services would be nice.

geoduck

I hope they don?t say it?s free now; mine just renewed a couple weeks ago. More or better services would be nice.

Renewed in December so we’re in the same boat. I’m assuming that if it gets the predicted overhaul that we’d get a credit for the unused portion of our membership.

FlipFriddle

One would hope. smile

jimothy

I ordered my renewal from Amazon this month, because it was about $30 cheaper that way. I have to say, I feel guilty about all the packaging and transportation for what amounts to a serial number.

So, I’m glad to see that waste eliminated. Now, I’d just like to see the price lowered.

jimothy

Interesting…MacRumors has updated their page to note that, while you can sign up for a free 60-day trial, and that the prices are still listed, you cannot actually buy the product in the store (clicking “Buy Now” from http://www.apple.com/mobileme/pricing/ redirects you to the front page of the Apple Store).

So I wouldn’t be surprised at all if MobileMe goes free within the next 60 days.

BurmaYank

I’d appreciate it if Apple would then reimburse my unused MobileMe service (renewed last October), at least, by covering my $.99 FaceTime upgrade fee.

dhp

If it doesn’t become free, this is effectively a price increase, at least for those of us who have been buying the boxed version for $70 or less, as noted by jimothy.

MaxHedrm

I was wondering what the deal was when I was spec’ing a new MBP & it wasn’t listed anymore.

Dean Lewis

Maybe they are planning some kind of announcement March 2nd along with the iPad 2 (if that is announced). It would be nice to see free with fees for additional storage or certain upgraded features. I would expect that more than wholly free.

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