Apple Tops ACSI Customer Satisfaction Survey

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Apple beat out all other computer makers to take the top spot in the American Customer Satisfaction Index for 2010. Apple’s score climbed two percent this year to its highest level ever at 86, and well above the top ranked PC makers score of 77 out of 100.

Apple’s first place ranking among PC companies marks the seventh year the Mac maker has come in ahead of its competition, and it is also the largest gap between companies in the survey.

The second place position turned out to be a three-way tie between HP, Dell and Acer.

PC makers climbed in the customer satisfaction rankings, too, although not enough to catch up with Apple. Some of that growth is attributed to the launch of Windows 7 as the successor to the poorly received Windows Vista.

“Windows-based PC brands appear to have recovered from the problems associated with the Windows Vista software,” said ACSI founder Claes Fornell.

Without a Windows Vista stumble to hold it back, Apple seems to have a strong customer satisfaction lead over its competition, and may be able to keep that momentum going into next year.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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