Apple’s Mac Crushes PC Industry in December Quarter, Gartner and IDC

| Analysis

Apple's Macintosh is crushing the PC industry according to new reports on Tuesday from Gartner and IDC. Both companies show that Apple was the lone computer maker to see year-over-year gains in unit sales, while the rest of the industry took a faceplant.

IDC and Gartner both reported that Apple's global Mac sales increased some 2.8 percent year-over-year. While a modest increase, the market as a whole decreased 8.6 percent (Gartner) or 10.6 percent (IDC). Apple was the 5th largest computer maker on the planet with 7.5 percent of the market, according to Gartner, or 7.9 percent, according to IDC.

"The fourth quarter of 2015 marked the fifth consecutive quarter of worldwide PC shipment decline," Mikako Kitagawa, principal analyst at Gartner, said in a statement. "Holiday sales did not boost the overall PC shipments, hinting at changes to consumers’ PC purchase behavior. On the business side, Windows 10 generally received positive reviews, but as expected, Windows 10 migration was minor in the fourth quarter as many organizations were just starting their testing period."

Gartner didn't bother to offer specific commentary on Apple, the only company to buck the trend and increase sales, according to its report.

Gartner Table

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q15 (Thousands of Units)


Company

4Q15 Shipments

4Q15 Market Share (%)

4Q14 Shipments

4Q14 Market Share (%)

4Q15-4Q14 Growth (%)

Lenovo

15,384

20.3

16,061

19.4

-4.2

HP

14,206

18.8

15,452

18.7

-8.1

Dell

10,236

13.5

10,783

13.1

-5.1

Asus

6,002

7.9

6,201

7.5

-3.2

Apple

5,675

7.5

5,519

6.7

2.8

Acer Group

5,277

7.0

5,939

7.2

-11.2

Others

18,940

25.0

22,635

27.4

-16.3

Total

75,720

100.0

82,590

100.0

-8.3

IDC did comment on Apple's performance, saying: "Even as mainstream desktop and notebooks see their lifetimes stretched ever longer, Apple's emergence as a top 5 global PC vendor in 2015 shows that there can be strong demand for innovative, even premium-priced systems that put user experience first."

IDC Table

 

Top 5 Vendors, Worldwide PC Shipments, Fourth Quarter 2015 (Preliminary) 
(Shipments are in thousands of units)

Vendor

4Q15 Shipments

4Q15 Market Share

4Q14 Shipments

4Q14 Market Share

4Q15/4Q14 Growth

1. Lenovo

15,394

21.4%

16,125

20.0%

-4.5%

2. HP

14,290

19.9%

15,900

19.8%

-10.1%

3. Dell

10,169

14.1%

10,780

13.4%

-5.7%

4. ASUS*

5,713

7.9%

5,668

7.0%

0.8%

4. Apple*

5,658

7.9%

5,504

6.8%

2.8%

Others

20,664

28.7%

26,460

32.9%

-21.9%

Total

71,889

100.0%

80,436

100.0%

-10.6%

Source: IDC Worldwide Quarterly PC Tracker, January 12, 2016

Gartner and IDC both placed Apple in the #3 spot in the U.S. market with 12.8 percent (Gartner) and 12.7 percent (IDC) of the market.

While the reports from Gartner and IDC both make the Mac look awesome, these numbers should be taken with a grain of salt. For one thing, Apple is one of the few computer makers to report actual sales. For another, Apple hasn't actually done so. In addition, all of these numbers are preliminary.

For more insight on Gartner and IDC, check out my review of their collective 2012 predictions for the smartphone market in 2015.

Comments

geoduck

You sure can see how the Surface 4 knocked the feet out of the Mac. /s

ctopher

geoduck, I get your sarcasm and I agree. But have you ever used a Surface? (I think you work in a multi-vendor shop, so I’m betting you have.)

If you don’t mind the small screen, the Surface is a handy little tool! It’s like the Macbook Air for Windows in that it makes all the right compromises for portability. Unlike the Air however it makes a lousy “Lap Top” (but is great on a desk.) So I like it for what it is. I don’t think Apple should make the equivalent, they have enough breadth in the product line, but the Surface is a cool machine.

Sure, you have to run Windows 10 and the touch screen is weird, but if you need to run Windows and be portable, it’s a great choice. I’m not as familiar with the Surface like offerings of the other guys, they may all be fine, but they are all competing with each other and Windows laptops, not Apple.

geoduck

Actually we did use a Surface. A Pro 3 with Win 7. It was not a bad system. It wasn’t powerful enough for what we needed, and it was as expensive as a regular Windows system that would, so we ended the experiment.

 

Jamie

Once again, I think all we are seeing is the leveraging of utility. PC sales were artificially inflated previously because they were people’s only point of online access at a time when it became crucial to be connected. In pre-www days, they were mainly the domain of specialized usage and users, or a fill in for a typewriter. The average user of the internet (or a typewriter! wink ) doesn’t need the utility of an expensive or cumbersome machine, they never really did in the first place.

So, blame progress. Also, Macs are still a lot more fun. wink

Scott B in DC

But according to Wall Street, AAPL is failing? They’re not selling enough, reaching enough markets, and is cannibalizing itself. They are saying that the iPad Pro is going to hurt Mac sales. With this plunge into mobile devices, they are not going to sell Macs.

Wall Street is full of sh*t!

CudaBoy

  The ugly truth is that Mac sales are infinitesimal compared to PC sales, period. Of course the ‘advantage’ PCs have is that they have a bunch of vendors that can compete with each other for a piece of the huge pie. Apple can’t. 
OAN, The Surface is hip. If Apple came out with the Surface this site would be all over it as the holy grail, and as Apple has copped the idea of a detachable screen and a stylus it’s kind of obvious who had the better ideas this time.

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