Apple’s Share of Mobile Hardware & Software Market Rising

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In the latest 3-month data from comScore, Samsung is the leading manufacturer of mobile phones in the US while Android is the leading OS for smartphones. Apple’s second-ranked share of the OS market grew during this time period, while Symbian, Microsoft, and RIM continued to decline.

For the 3-month period ending in November, comScore’s survey of 30,000 Americans over aged 13 and older showed that 234 million used a mobile device. With an estimated 207 million adults between 15-65 years old in 2010, that seems to cover nearly everyone.

Samsung continues to be the leading OEM with 25.6% share when smartphones and non-smartphones are combined. Their percentage share rose 0.3 points during the period. Apple was the only other manufacturer to show a gain during this time, rising 1.4 points to a fourth-place 11.2% share. LG lost 0.5 points (20.5%), Motorola lost 0.3 points (13.7%), and RIM lost 0.6 points (6.5%).

Top OEMs

Chart by The Mac Observer from comScore data

When looking at only smartphones, the platform of choice is Android with a 46.9% share of the OS market, up 3.1 points during the 3-month period. Apple also saw a gain of 1.4 points to end with a 28.7% share. RIM lost the most points, dropping 3.1 to a 16.6% share, while Microsoft and Symbian had smaller losses of 0.5 and 0.3 points to end with 5.2% and 1.5% shares respectively.

Smartphone Platforms

Chart by The Mac Observer from comScore data

Smartphone or not, all mobile subscribers seem to be using their devices for more than just making calls. Whether it be sending text messages, browsing the web, or listening to music, the number of people taking advantage of the features of their phone rose across the board.

Bryan Chaffin contributed to this article.

Comments

Garion

In the latest 3-month data from comScore, Samsung is the leading manufacturer of mobile phones in the US while Android is the leading OS for smartphones.

Yes, and the iPhone is still the worlds most popular smartphone by leaps and bounds, and iOS is still the worlds leading mobile OS. Any other news?

Some internet dude

Android kicking butt, nice.

RonMacGuy

Wow, an increase to 28.7% for Apple.  Very impressive!!  So much for the “in about a year from now” predictions.  So wrong.  Cracks me up.

One of my favorite quotes from Jan 2010 (I won’t mention names)...

“Humor me a minute. What if the market is actually making a fairly rational decision to reject Apple’s command and control model? See, I think it is because the shift in the market tracks closely with my own awakening on the openness thing in smart phones. But if Android falters, as you’d all like, I’ll take a look and figure out why that is, and adjust accordingly. At what point will any of you be willing to admit that the market as a whole just doesn’t like what Apple is selling? That the early success of the iPhone was due to early adopters willing to sustain Apple’s margins and turn over control of their phones to the all-knowing Apple?”

And another…

“The fun part is that we’ll be doing this all over again in a year for the declining and mostly irrelevant iPad, and you’ll all be explaining why that isn’t like the iPhone, which isn’t like the 1992 Mac, etc.”

And, of course, from Dec 2010…

“Winner between the two was taking about 98% 14 months ago. Winner between the two is now taking about 65%. And at the end of 2011, winner between the two will be taking 85% - 90% and 1993 happens all over again. The current losing and eventual small niche position of the iPhone is baked into its DNA. It didn’t have to be, but it was. You guys didn’t have to constantly defend Steve’s silly control freak approach to be loyal to the Mac tribe, but you did. Enjoy!”“

Wow.

honkj

Wow, an increase to 28.7% for Apple.  Very impressive!!  So much for the ?in about a year from now? predictions.  So wrong.  Cracks me up.

it is much better than that,  this article first uses “all mobile phones”  which include non smartphones (a market Apple does not want, nor would anyone, judging by the profits)  if you look at just smartphones,  Apple is clearly in front in terms of actual Smartphones people buy,  rather than receiving in Happy meals for free…  Apple also dominates the market share of REVENUES of smartphones,  which is the marketshare that actually counts…

and then the article uses “Platform” as a category,  but forgets to include all the devices for iOS,  yet includes all the 300 radically different devices for Android????

it is as if someone is a little nervous about what is really going on… 

when you actually compare IOS to Android,  iOS clearly is leading there too…  with a Dominant position of actual devices running an actual OS…

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