Taiwanese computer manufacturer Asustek wants to unseat Apple as the king-o'-cool gadgets and computers, according to Jonathan Tsang, vice chairman of the company. In an interview with the New York Times, Mr. Tsang said his company has spent its money on engineering, and needs to do a better job of communicating with its customers.
To that end, the company intends to woo customers in the U.S. with better and more innovative designs. "Our goal," Mr. Tang said, "is to provide products that are better than Apple's."
Asustek has only recently come on the radar of many Americans, and that's in the still-niche, but growing, field of netbooks. Asustek, along with Acer, helped push cheap netbooks onto the market, which began to take off in concert with the global economic downturn in 2008.
The company is also a major player in the broader computer market in Asia, but has been stymied in the U.S. market, where only its cheap netbooks have found much purchase.
The Asustek Eee PC 900 netbook, which retails for US$299 at Amazon.com