Apple’s App Store for the iPhone, iPod touch and iPad, along with Google’s Android Market, are bad for consumers, according to AT&T CEO Randall Stephenson, since they are platform-specific. Instead, he thinks mobile apps should be coded in HTML 5 so they can run on any device.
Mr. Stephenson shared his thoughts on mobile apps during a presentation at the Mobile World Congress in Barcelona, according to USATODAY.
“You purchase an app for one operating system, and if you want it on another device or platform, you have to buy it again,” he said. “That’s not how our customers expect to experience this environment.”
His comments come just days after AT&T lost its exclusive carrier status for Apple’s iPhone and the launch of a Verizon-compatible version of the combination iPod and smartphone.
By abandoning platform native coding and switching to HTML 5 and Web apps, AT&T can push customers to the Wholesale Applications Community — which officially launched on February 14. The WAC lets customers buy HTML 5-based apps that should run on any mobile device.
Apps sold through the WAC won’t be able to take advantage of device-specific features, which may make them less valuable to customers. Assuming customers plan to jump from iPhone to Android OS and again to Windows Phone 7, however, a purchase-once-run-everywhere model could have some appeal.
Competing with the App Store won’t be an easy task, so don’t expect WAC partners AT&T, Verizon, Sprint and T-Mobile to bring Apple’s app distribution system to its knees any time soon.











Jeff Gamet
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HTML-5 for all apps? This only addresses a portion of what the apps do. As for trying to make an app work cross-every-platform, it’s never going to happen. It hasn’t worked on desktops and it doesn’t have to work on mobile platforms. I’m tired of getting retreaded Windows code trying to run on Macs. Windows OS and Mac OS use two totally different coding structures. Android is closer to OSX but still different enough. What AT&T wants is one OS, then all applications can be run on all platforms but that would stifle all creativity. As for only using web apps, why???? It’s the same dumb reason as only using “cloud” computing. I want to use my devices without having to constantly contact some server out on the web. If I’m using a GPS application out in the middle of nowhere, why should I have to have access to the web to use it, especially when the web isn’t there!!! Why limit users by requiring constant cellular/network access?????
I am an AT&T customer but give me a break. Apple has a product that is working and working well for many users.