Aussie Treasury Department Dumps BlackBerry for iPhone

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Apple in AustraliaAustralia's Department of Treasury announced this week that it will be dumping its fleet of BlackBerry devices and replace them with Apple iPhones. This only involves some 250 devices, but the news from Down Under is an illustration of the difficulty the newly renamed BlackBerry company faces as iPhone and Android continue to control the smartphone market.

ZDNet reported that the Department of Treasury decided to make the switch to iPhone after Australia's Defence Signals Directorate (DSD) certified iOS for use in government offices. Android has not yet been approved by the DSD.

The timing of the announcement may be bittersweet for the folks at BlackBerry, which launched BlackBerry 10 just last week. The company has been looking at this new version of its operating systems as the catalyst for a turnaround, but the Aussie treasurers were unimpressed.

"BlackBerry has pretty limited capability," Peter Alexander, chief information officer at the department, said. "With the new one being launched, it's almost too late. Maybe it'll catch up, maybe it won't."

Android would have been considered by the department if it had approval, but as it was, the department said that the only choice it could really make was to move to Apple's iPhone.

"In the coldest and cruelest way to look at it, there was no decision for us, really," Mr. Alexander said. "We looked at it in terms of usability and functionality, Android phones are perfectly adequate [...] but it was really a decision we didn't have much option in."

"Perfectly adequate," the ringing endorsement every corporate suit hopes for, right? In the meanwhile, the department will be using both iPhones and iPads going forward.

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4 Comments

John Dingler, artist

These localized wins for Apple’s excellent products are starting to take their toll over inferior products. It’s a small win in the business/gov. sector but the additive effect increases the perception that its products are not to be avoided any longer.

Now I hope that Apple’s long slog in the courtroom, consisting of mediocre wins at best against Apple’s best copyist/infringer, turns the corner.

furbies

“Aussie revenooers” ?

Sorry, but that’s the Department Of Taxation.

The Treasury: from their home page,
“Today, as a central policy agency, the Treasury is expected to anticipate and analyse policy issues with a whole-of-economy perspective, understand government and stakeholder circumstances, and respond rapidly to changing events and directions.

The Treasury is engaged in a range of issues from macroeconomic policy settings to microeconomic reform, climate change to social policy, as well as tax policy and international agreements and forums. The Treasury also has a program delivery role in supporting markets and business, and providing Commonwealth payments to the State and Territory governments.”

Bryan Chaffin

Thanks for catching that, furbies. I corrected the text. smile

geoduck

*thump* *thump* *thump* *thump*
And another one bites the dust

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