Blizzard Entertainment on Tuesday said that tickets to its fourth annual BlizzCon event, to be held August 21 and 22 in Anaheim, Calif., will go on sale May 16 for US$125 each. Previous years, the event quickly sold out, but the company plans to sell a second block of tickets on May 30 and has made some changes to its online Blizzard Store this year, including a first-come, first-served queue system, a fixed time limit for completing purchases, and the ability to simplify the process by registering a Battle.net account before sales begin.
BlizzCon centers on the publisher's Warcraft, Diablo, and StarCraft videogame franchises, with the upcoming titles Diablo III and StarCraft II expected to receive much of the attention. Blizzard promises discussion panels, hands-on playtime with in-development releases, tournaments, contests, and other activities for attendees.
As last year, BlizzCon will also be broadcast as a DirecTV pay-per-view event for $39.95. It will feature at least eight hours of HD coverage from the convention floor and it will be available as an Internet stream as well, for the same price; DirecTV subscribers who purchase the pay-per-view will receive the Internet stream for free. Viewers will also receive an exclusive World of Warcraft in-game item, to be announced during BlizzCon.