Blue Peter Gives Jonathan Ive Gold Badge

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Apple senior vice president of Industrial Design Jonathan Ive has yet another honor to his name, this time from the BBC children's show Blue Peter. The show gave Mr. Ive its gold badge, which is an honor that has been bestowed only about 1,000 times since the Blue Peter began airing in 1958.

The BBC Shows off Jonathan Ive and the Blue Peter badgeThe BBC Shows off Jonathan Ive and the Blue Peter badge

The show includes segments where the hosts dive into arts and crafts as well as cooking projects, and other challenges. Blue Peter also awards blue, green and silver badges for various levels of viewer participation, but reserves the gold badge for exceptional achievement.

Mr. Ive called his award "absolutely incredible," and presented his own solid aluminum version of the badge made on Apple's own equipment to the Blue Peter hosts.

Mr. Ive, or Sir Jonathan, was awarded the title of Knight Commander of the British Empire and officially Knighted in May 2012. Based on his reaction to the gold Blue Peter badge, we're assuming he feels equally honored by both.

The Blue Peter segment where Mr. Ive is given his gold badge will air in CBBC in the U.K. on Saturday, February 16.

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Comments

iJack

OMG! I raised my sons on episodes of Blue Peter.  They’re both in their 40s now, so my shock is in finding that the show is still running.  There’s nothing here in the States that is nearly as engaging for young people.

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