Burberry’s Angela Ahrendts Starts as Apple Retail Boss Next Week

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Apple's new retail VP, Angela Ahrendts,starts next weekApple's new senior vice president of retail and online stores Angela Ahrendts will start her new gig next week. Ms. Ahrendts was previously the CEO of fashion retailer Burberry, and is seen as the driving force behind the company's success in China, and overall rebound.

News of Ms. Ahrendts' official move into Apple came during the company's second fiscal quarter earnings report on Wednesday. Apple also announced record breaking revenue at $45.6 billion.

Apple announced Ms. Ahrendts would be the company's new retail VP last October with the promise that she would start her new job this spring after transitioning Christopher Baily in as Burberry's new CEO. Last week, questions arose as to exactly when she would start at Apple because waiting until June to leave Burberry would net her a multi-million bonus.

The retail VP position has been vacant ever since John Browett was unceremoniously let go after a few short months on the job in 2012. Apple retail performance suffered once he came on board, prompting his dismissal, and the division has reported directly to CEO Tim Cook ever since.

There isn't any word on whether or not Ms. Ahrendts managed to score any of that Burberry job bonus, or if she's landing a bonus for starting her new job at Apple.

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Comments

Arnold Ziffel

Great news for Apple Retail !

Welcome, Angela !

John Dingler, artist

While Browett ran junk at Dixons, Ahrendts ran class at Burberry. Cook hired both. He’s 50/50.

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