Conde Nast Joins the iPad Subscription Game

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Big name publisher Conde Nast has followed in Hearst’s footsteps and will be offering in-app magazine subscriptions on Apple’s iPad. The company is starting off with The New Yorker, and in addition to in-app purchases, print subscribers will have access to the iPad version for free.

The New Yorker on the iPadThe New Yorker gets iPad subscriptions

The New Yorker readers can subscribe to the publication on their iPad for US$5.99 a month, which works out to be a much better deal than the magazine’s original $4.99 per issue price. For readers that don’t want to pay for a subscription, they can still pick up individual issues for $4.99.

Annual iPad subscriptions cost $59.99, while traditional print subscriptions cost $69.95. The print subscription, however, also includes free access to digital version on the iPad.

Last week, Hearst began offering in-app subscriptions for its Popular Mechanics, The Oprah Magazine and Esquire titles. The publisher has plans to offer iPad newspaper subscriptions at some point, too.

Time Inc is onboard with iPad magazine deals, too, at least partially. The publisher recently began offering free access to some of its digital magazines for print subscribers. It hasn’t, however, agreed to sell in-app subscriptions.

The New Yorker Magazine app is available as a free download at Apple’s iTunes-based App Store.

[Thanks to AllThingsD for the heads up.]

Comments

RonMacGuy

Excellent!!  The tide is turning!!

mhikl

This is getting scary. Things are moving so fast. What ever will we use to wrap up old fish, how will we dry out sneakers or cover the floor when painting or pack the china when moving.

Lee Dronick

What ever will we use to wrap up old fish, how will we dry out sneakers or cover the floor when painting or pack the china when moving.

We have been using “green” grocery bags so much that I ran out of plastic bags to clean up after the dogs. I had pull some out of the store’s recycling bin.

As to newsprint. I am still getting more than enough in the form of grocery store adverts. Also now that newspaper subscriptions are down advertisers are throwing Sunday’s inserts as if they were newspaper deliveries. But, yeah eventually that source may dry up.

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