Cook on Siri: There’s More to Come

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Apple CEO Tim Cook held his cards close to his chest during an AllThingsD D10 conference interview Tuesday evening, but he did let attendees know there’s more to come with the iPhone’s Siri voice control feature.

“There is more that it can do,” Mr. Cook told Walt Mossberg and Kara Swisher during the interview. “I think you’ll be really pleased with some things you will see over the coming months.”

Tim Cook talks about Siri at AllThingsD D10 ConferenceTim Cook talks about Siri at AllThingsD D10 Conference

Even though Siri is still in beta it has drawn criticism for failing to accurately interpret some commands, offering answers that aren’t related to questions users ask, and for intermittent service outages, too.

Apple was hit with two lawsuits over Siri’s performance by users claiming the feature doesn’t match Apple’s advertising. Apple responded by asking the court to drop the lawsuits because the plaintiffs could’ve returned their iPhones if they weren’t happy with the features or performance.

Mr. Cook’s comments on where Siri is headed were vague, but his promise that Apple has more in store means there’s a chance we’ll get a taste of the company’s plans during its annual Worldwide Developers Conference in June. The keynote presentation at the event will be on June 11, and The Mac Observer will be on location with coverage of Apple’s announcements.

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8 Comments Leave Your Own

Lee Dronick

Even though Siri is still in beta it has drawn criticism for failing to accurately interpret some commands

My keyboard does that.

I have found Siri getting better over time. Maybe it is learning my voice, or the software at the server has improved, but whatever it is I am quite pleased with Siri. As to what more will come I am pretty sure that we will see it on OSX. Now before someone chimes in that it won’t work in say a classroom setting, or they don’t want to use it, I am sure it will be an option and you could still use traditional input methods.

jfbiii

I would expect that the real value in Siri lies with the fact that everything routes through Apple’s servers, which means a greatly expanded set of data that can be used to improve the service over time.

Lancashire-Witch

I have found Siri getting better over time.

That’s interesting Lee. My experience is the opposite.  And I have found Siri unreliable. Sometimes it gets every word I say; sometimes none.

However, when it works well it’s a real joy.

Lee Dronick

At first I was trying to talk to it as if it was someone who needed to carefully parse your every word. Then I just started talking to her in a normal voice, cadence, and that seemed to do the trick.

Lancashire-Witch

Yep. Trying to enunciate seems to make things worse ...

wab95

Yep. Trying to enunciate seems to make things worse ...


In my experience, it is also influenced by which English interface you select. As I purchased my 4S in the States, the default was the female American interface. While I really liked her, the feeling was not mutual. Jilted, I switched to the UK male voice and we got on like a house on fire.

And yes, speaking in natural cadence ensures a better user experience, at least for me.

iJack

Sometimes it gets every word I say; sometimes none.

That’s ‘cause you talk funny.

Lee Dronick

That’s ‘cause you talk funny.

Siri probably is a problem for Boomhauer

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