Dell Planning New Tablet in Late 2012

| News

Dell’s Streak tablet may have failed to gain a foothold in the market before it was discontinued last year, but the company is planning a renewed focus on the market segment in late 2012, according to chief commercial officer Steve Felice, who spoke with Reuters.

Mr. Felice cited “the general failure of everyone that’s tried to introduce a tablet outside of Apple” as the reason why “we have been taking our time” with developing a tablet. He added: “You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.”

Mr. Felice also suggested that Dell is going to take a cue from Apple’s “whole widget” strategy. He said: “When you are talking about the tablet or the smartphone, people are interested in the overall environment it’s operating in. As we have matured in this, we are spending a lot more time in the overall ecosystem.”

Dell seems to be leaning toward Microsoft’s Windows 8 OS, with Mr. Felice saying: “I like the touch Windows 8 feature.” However, he noted that Dell continues to work with Android too, and he said that customer feedback has led them to “be more choice-driven” when it comes to OS offerings.

Mr. Felice also said that Dell’s upcoming tablets “will be consumer products, but we are going to make sure that they are very compatible with the business marketplace, which we don’t think Apple has addressed. There’s lot of use in the commercial sector that requires security and more compatibility, and I think we will be able to address that in a better way.”

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Comments

FlipFriddle

You can almost hear the flailing around. They should close up and give the money back to the shareholders.

Lee Dronick

Time will tell if it is any good or not, but maybe they should be like Apple and not announce products that are not yet ready for sale.

skipaq

This product is doomed from the start. The “whole widget” strategy has already proven a failure many times for Apple. wink

mhikl

In early running, three darts hit the bullseye. Among the three, there is one optimist, but with reservations.

As Lee suggests, announcing before one has a product serves what purpose? FlipFriddle offers a possible reason and Skipaq offers possible results.

Oops, forgot my point.

“Mr. Felice said that Dell?s upcoming tablets ?will be consumer products, but they are going to make sure that they are very compatible with the business marketplace, which they don?t think Apple has addressed.?

Will Dell be addressing the enterprise? And how are enterprise and the business marketplace some how different and the same?

mhikl

I just can?t let this go:

Mr. Felice also . . . said: ?When you are talking about the tablet or the smartphone, people are interested in the overall environment it?s operating in. As we have matured in this, we are spending a lot more time in the overall ecosystem.?

That is the difference between Dell and Apple. Dell waits to see what people are interest in and how Apple has met those interests whilst Apple designs and produces what people didn?t know they were interested in.

Winski

Sorry Steve…. Even when I worked with you before you were clueless and it seems nothing has changed. Why are you wasting Michael’s time and very little remaining money? A Dell, Winders-based tablet is a LOSER, and always will be.

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