Dell’s Streak tablet may have failed to gain a foothold in the market before it was discontinued last year, but the company is planning a renewed focus on the market segment in late 2012, according to chief commercial officer Steve Felice, who spoke with Reuters.
Mr. Felice cited “the general failure of everyone that’s tried to introduce a tablet outside of Apple” as the reason why “we have been taking our time” with developing a tablet. He added: “You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.”
Mr. Felice also suggested that Dell is going to take a cue from Apple’s “whole widget” strategy. He said: “When you are talking about the tablet or the smartphone, people are interested in the overall environment it’s operating in. As we have matured in this, we are spending a lot more time in the overall ecosystem.”
Dell seems to be leaning toward Microsoft’s Windows 8 OS, with Mr. Felice saying: “I like the touch Windows 8 feature.” However, he noted that Dell continues to work with Android too, and he said that customer feedback has led them to “be more choice-driven” when it comes to OS offerings.
Mr. Felice also said that Dell’s upcoming tablets “will be consumer products, but we are going to make sure that they are very compatible with the business marketplace, which we don’t think Apple has addressed. There’s lot of use in the commercial sector that requires security and more compatibility, and I think we will be able to address that in a better way.”