Epocrates, which develops mobile and web-based software used by physicians, has released the results of a survey it conducted shortly after the iPad’s unveiling, revealing that 22 percent of doctors plan to buy the device when it’s available or within a year. Another 38 percent were interested in the iPad but needed more information before making a decision.
The company also said that it has started developing versions of its software that take advantage of the iPad’s form factor. Rose Crane, Epocrates’ CEO, said in a press release: "By optimizing our software for the iPad, we are capitalizing on the larger screen real estate and interactivity provided by this sophisticated device. We are continuing to explore the advanced capabilities of the iPad and ways it can help Epocrates address the evolving healthcare technology needs."
Epocrates said that more than one in five doctors are currently using its software on an iPhone or iPod touch.











Brad Cook
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If their expectations come to fulfillment, well, then so much for my guarded skepticism on this topic (hospitals) in an earlier story.
Given that 60% of prospects, yeah, at least 20-30% seems very plausible, especially starting with that 20% of MDs who do already use iPhones or iPods (I had no idea — that’s great!). Shoot, I’d have been impressed if only 10% of all doctors were to buy one.
And as several reports have indicated from the presentation, once you get your hands on one, Steve’s RDF kicks in and the Visa card comes out. So when some PC-only surgeon doing morning rounds sees a colleague with an iPad and asks about it — ka-ching, ka-ching…
I look forward to follow-up reports this summer and into the fall.