Fifth Avenue Apple Store Rakes in $440 Million Per Year
June 3rd, 2009 at 5:04 PM - News by Bryan Chaffin
Apple's Fifth Avenue retail location rakes in some US$440 million per year, according to the New York Post. In an article looking at the retail business of downtown Manhattan, the newspaper cited a third-party prospectus that revealed Apple's retail sales at the location. In comparison, Apple's other flagship location in NYC, its SoHo store, is slumming it in the $100 million range.
For those working out the numbers in their head, if the Post's numbers are correct, the Fifth Avenue Apple Store is bringing in an average of $1.2 million in sales each and every day, numbers the Post referred to as "mind-boggling."
In the March quarter of 2009, Apple's planet-wide Apple Store retail sales clocked in at $1.471 billion. Very rough back-of-the-napkin math suggests that the Fifth Avenue Apple Store accounted for 6.3% of that total, though the company has more than 225 retail locations around the world.
In the midst of the current economic downturn, NYC's Fifth Avenue shopping district has remained buoyant, as evidenced not only by Apple's success, but also by the fierce competition for what retail space there is. Several high-end multinational retailers are currently vying for the former Brooks Brothers location at 666 Fifth Ave. at 53rd Street that was recently vacated.

Fifth Ave Apple Store - The Cube
(Photo courtesy of Apple)
2 Observer Comments
The caption should state the Fifth - not “Fith” - Ave Apple Store.
Some of that revenue comes at the expense of other Apple stores-online and retail. Apple fans want to buy something at the 5th Avenue store. It’s iconic and special. Something that can’t happen in an over-controlled “historic” district location. It’s a destination store.
Recent Headlines - Updated November 8th
- Sun, 11:59 AM
- Mac Geek Gab Podcast - MGG 226: Magic Mouse, Apple Battery Secrets, Q&A
- Sat, 7:58 PM
- News - Apple TV 3.0.1 Update Fixes Missing Content Bug
- Fri, 7:45 PM
- Rumor - Taiwan Leak Shows Verizon UTMS/CDMA iPhone for Q3 2010
- 6:40 PM
- News - iPhone Moves Into RadioShack
- 6:30 PM
- News - Apple to Open Stunning Paris Apple Store in Le Louvre on Saturday
- 5:43 PM
- Free on iTunes - Dictionary, Dictionary, Dictionary, And More
- 4:09 PM
- John Martellaro's Blog - Particle Debris (week ending 11/6) Failure IS an Option
- 3:32 PM
- Games - The Latest App Store Games: Gravity Sling, RocketBird, Ground Effect, Checkers!
- 2:25 PM
- Games - Star Soccer 2010 for Mac Puts Gamers in Role of Up-and-Coming Player
- 2:15 PM
- How-To - The Mysteries of Rosetta Housekeeping
- 1:33 PM
- News - iPhone Game Developer Sued for Collecting User’s Cell Numbers
- 1:17 PM
- Games - Warhammer Online Expands Trial Play Option
The Mac Observer Reader Specials
- TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
OWC: Mercury On-The-Go FW800+USB2 up to 1.0TB. Bus Powered, no external power supply needed. Macworld Editors Choice, CNET Very Good Starting from $99.97, 500GB $159.99. Click here
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

