Rob Shoesmith, who markets and promotes iPhone apps for a company called MEDL Mobile, is planning to soon begin camping out for the iPhone 5, which hasn’t been officially announced but is expected to show up next month, if the rumor mill is correct. According to his web site, The iPhone 5 Experiment, he has many sponsors signed up already and has companies lined up to donate food, water, and other things.

Mr. Shoesmith will be staying in a tent outside an Apple store in London. His web site shows a cam feed that will presumably go live when he begins his stay. He also has a wish list that includes camping equipment, grooming products, and even a butler, a personal assistant, and bands.


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Jeez, Louise. Some people really need to get a life.
Of course, I’m sure this is all a publicity stunt—which is apparently working because he’s managed to get coverage here. Good work, Mac Observer.
“Mr. Shoesmith will be staying in a tent outside an Apple store in London”
Will he wait until the riots abate?
I don’t see a problem with this. He gets a bunch of businesses to agree to pay him (in money or barter) and in return he puts on a performance that is likely to gain them exposure in the media. It’s not really all that different from having a band set up in a public place and put on an ongoing concert… only his “performance” requires somewhat less skill and a relatively empty personal calendar.
Which often “works.” I was at the mall on Saturday and there was a local nouveau flamenco group playing in a courtyard. There were very good so I bought CD and ripped it into iTunes. They are on iTunes, but this album is new and not yet available for download.
Amazing. If this isn’t a sure sign that Apple is doing something right that the others aren’t, eh?
Brave man camping anywhere near a retail outlet in London at the moment. Still, his webcam will probably be of use to the police in tracking down looters ! ?
It amazes me the amount of money people will dump on a guy like this with a temporary, fleeting promo stunt, but they won’t give money to someone with a startup business idea that could bring money for years to come unless the requestor has incredible credit and jumps an ever increasing number of arbitrary hurdles.
But I’m not bitter.
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