Gartner: Apple’s Q4 Mac Sales Up, But U.S. Market Share Slips to 7.5%

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Apple's Mac unit sales rose in the December quarter of 2009, but the company saw a somewhat rare year-over-year decrease in market share, according to a report published by research firm Gartner. The firm said that Apple sold some 1.483 million Macs in the U.S. during the quarter, a 23.3% increase over the prior year and enough to keep Apple in the Top 5, but market share slipped from 7.7% to 7.5%, and Apple dipped to one spot to be the #5 computer maker in the market.

HP retained the top spot in the U.S. with 5.96 million PCs sold - a 45% increase year-over-year - and 30% market share, and Dell was #2 with 4.48 million units and 22.6% share. Dell's increase was a modest 5.5%. As strong as HP's growth was in the quarter, however, Toshiba grew U.S. unit sales 70.7%, and passed Apple to become the #4 vendor in the U.S. with 8.7% market share. Acer grew sales 48.4%, and had 15.6 market share.

Preliminary United States PC Vendor Unit Shipment Estimates for 4Q09 (Thousands of Units)
Table courtesy of Gartner

Company

4Q09
Shipments

4Q09
Market Share (%)

4Q08
Shipments

4Q08
Market Share (%)

4Q09-4Q08
Growth (%)

HP

5,954.1

30.0

4,081.6

26.0

45.9

Dell Inc.

4,483.1

22.6

4,248.8

27.1

5.5

Acer

3,104.9

15.6

2,091.8

13.3

48.4

Toshiba

1,719.7

8.7

1,007.7

6.4

70.7

Apple

1,483.0

7.5

1,203.0

7.7

23.3

Others

3,100.6

15.6

3,053.4

19.5

1.5

Total

19,845.4

100.0

15,686.3

100.0

26.5

As usual, Apple didn't break the Top 5 on the global market, where HP retained its #1 spot with 17.79 million PCs sold and 19.8% market share. Acer overtook Dell to become the #2 PC vendor on the planet with 12.19 million units sold and 13.5% market share. Dell was #3 with 11.5% market share, Lenova #4 with 8.7%, and Toshiba with 5.3% global market share.

"These preliminary results indicate the recovery of the PC market on a global level," Mikako Kitagawa, principal analyst at Gartner, said in a statement. "The U.S. and Asia/Pacific had already shown positive indicators last quarter, however the fourth quarter 2009 results were more concrete evidence of the recovery."

As has been the case for the last several quarter, it was low-priced, low-profit laptops and netbooks that drove unit growth, a space Apple doesn't compete in, even though Apple showed strong unit growth.

"As economic weakness continued, buyers became extremely price sensitive," Ms. Kitagawa said. "Low-priced PCs were good enough for many average consumers."

Windows 7, according to Gartner, did not create additional demand during the quarter, but did serve as a "good marketing tool" for retailers.

Comments

geoduck

Does anyone know of a chart that goes back a few years? Unit sales and market share from 2000 to the present for example. It would be interesting to see the long term trends.

Gareth Harris

Does anyone do a similar chart, but in terms of $$ instead of units?
Also maybe one in terms of margins achieved?

CudaBoy

Boy, that Apple really sucks… market share slipping???  Oh no, I’ll bet they file chapter 11 next year. Better spin it to talk about margins and such so I don’t commit suicide. Don’t look back, geoduck - the mkt share and unit sales were worse!!! Good thing the three people out there that use Apple computers don’t care about market share and units sold otherwise they’d buy a Daiwoo, err PC in a heartbeat. (nuthin’ personal Daiwoo-san, you were a great cheap car)

seriously, I kinda wish Apple would put some focus back into the towers, maybe get some Blu-Ray rockin’, maybe find some internal architecture newer/better than SCSI, get graphics up to PC standards blah blah…
Still, I Ioves my Mac(s) since 1st one in ‘86, and the iPanel makes me moist with potential…but I’m tired of phones and Mp3 players being in the spotlight. Cheers!

Ryan

Those defective backlights in the hypeMac probably didn’t help.

They usually suppress news of defective products better than that. Crapple is slipping

gslusher

Another way to look at this is how the market evaluates each company. Look at market capitalization, for example. (I can’t find information on Acer or Toshiba. In any case, Toshiba’s business includes a lot more than computers.)

Dell (DELL)  $28.98B
HP (HPQ)  $124.71B
Apple (APPL) $193.68B
Microsoft (MSFT)  $276.14B

Dell sells 3 times as many computers as Apple, but is worth only 15% as much. (As an interesting aside, Dell’s market cap is a bit less than Apple’s cash holdings.)

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