The Mac Observer

Gene Munster Wants Apple To Enter Search & Map Businesses

TMO Talk (2)

Apple will need to enter the search and map businesses, according to Piper Jaffray analyst Gene Munster. Barrons reported that Mr. Munster thinks there is a 70% chance the company will do just that within the next five years.

“We believe the company needs to develop its own search technology to protect the data generated on the iPhone,” Mr. Munster wrote in a research note to clients. “We believe Apple could utilize data unavailable from Google, data generated by the company’s App Store, to create a mobile centric search engine.”

To get started in this industry, Mr. Munster noted that search startup Cuil could provide the basis for such am endeavor. Cuil currently boasts that it has indexed some 127 billion Web pages, a number that is a small subset of the total number of Web pages in existence.

Mr. Munster also sees owning (and providing) their own map data as being, “critical for companies offering mobile platforms.” To that end, he suggests that Apple add to its PlaceBase acquisition of 2009 by purchasing Europa Technologies.

Apple may well be down that path already, however, starting with the above-mentioned PlaceBase purchase. In November, the company advertised for software engineers with mapping expertise.

In the job posting, the company said, “We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We’ve only just started.”

Mr. Munster added that, “The bottom line is that protecting the data generated on the iPhone OS platform must become an increasing priority for Apple and we believe the company has the resources to develop its own products in both maps and search in the next five years.”

Shares in Apple, Inc. closed at US$235.00 per share, down $0.845 (-0.36%), on moderately light volume of 15.4 million shares trading hands.

*In the interest of full disclosure, the author holds a small share in AAPL stock that was not an influence in the creation of this article.  

Post A Comment or Log-in. Need an account? Register here.

2 Observer Comments

   Actions Bosco (Brad Hutchings) said on March 31st, 2010 at 7:29 PM (Edited: 05/26/2012 12:39 AM):

Onto their next contraption,
They’ve got to put their maps on,
Acquisitions are in fashion,
Europa Technologies.

With all their users’ data,
They can become a playuh,
Apple must protect what’s they-uhs,
And do it internally.

Duh duh duh, Gene
Duh duh duh, $$green$$
Duh duh duh, duh duh duh, duh duh Pump and dump machine.

http://upload.wikimedia.org/wikipedia/en/9/91/Herman.Munster.jpg

Gene Munster is proving that certain sectors of his brain are malfunctioning.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated May 27th

Sat, 10:00 AM
MacOS KenDensed - MacOS KenDensed: Apple’s Patent Lawsuit & Antitrust Shuffle
Fri, 5:58 PM
News - Sotheby’s to Auction Steve Jobs Atari Memo (Photo Gallery)
5:42 PM
Free on iTunes - 3 Free iOS Apps for News Hounds
3:00 PM
Rumor - Nest Thermostat Reportedly Coming to Apple Retail Stores
2:40 PM
Particle Debris - The TV Industry’s Dreadful Little Secret
2:33 PM
News - Mobile Devices Account for 20% of Web Traffic in US, Canada
12:49 PM
News - Apple Now Offering “Free App of the Week” for iOS
12:21 PM
News - Tim Cook Declines $75 Million Dividend Payout
11:25 AM
News - Absinthe 2.0 Provides Untethered Jailbreak for iOS 5.1.1
11:09 AM
Quick Look Review - F18 Carrier Landing (iOS) is a Boatload of Fun
10:51 AM
TMO Appearances - Jeff Gamet talks Cool Apps & Accessories on Not Another Mac Podcast
10:12 AM
Hot Forum Topic - Forum Poll: Which is Your Favorite Photo Sharing Service?
 

The Mac Observer Reader Specials

  • Macsales for the Right Mac Memory. Easy to Use Online Guide for no Guesswork! Mac Pro up to 128GB, iMac up to 32GB. MacBook/MB Pro, & Mac mini up to 16GB. - Macsales.com
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Macpokeronline.com If you're using a Mac, then you've gotta check out PokerOnAMac.com. Online casinos and poker rooms are literally giving away cash and the casino sites at Poker on a Mac do the unthinkable, they actually reward! Join today, the download is free!
  •  Looking to find online casinos for mac? We can help you find the best real money casino sites where you can play your favorite casino games including blackjack and slots.

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal