Apple has hit yet another roadblock in its plans to open a retail store in Washington D.C.'s Georgetown neighborhood now that the local government has rejected the company's third proposal for a store design, according to the Washington Post.
Apple had been hoping to start construction in a location that formerly housed a FCUK clothing store, but so far has been hampered by the U.S. Commission of Fine Arts -- the agency overseeing the review process -- over concerns that the store design would detract from the historic district's feel.
Thomas Luebke, secretary for the agency, commented that the building design should "come together in a way that doesn't feel disruptive to the existing environment," and added "The board felt that the design turned the building into a billboard."
So far, the review groups have called the Apple Store design proposals too bold and modern. Apple, however, had been able to successfully integrate its designs into historic areas, including it Regent Street store in London.
There is no word yet on whether Apple plans to submit yet another design proposal, or sell the location and build a store outside of Georgetown.