Google’s location-based social networking service Latitude finally appeared on Apple’s iTunes-based App Store on Monday. The Google Latitude app was originally submitted for App Store approval, but the Internet search giant eventually dropped its push for a native iPhone app and created a Web-based version instead.
The Google Latitude app lets users tag their location in real time and find other nearby Latitude users. They can also chat with other Latitude users, find local businesses, and more.
Google Latitude for the iPhone
Google’s first attempt at releasing a native iOS app for Latitude fizzled out about a year and a half ago, forcing Google to start over with a Web-only interface for iPhone users. At the time, Google Mobile Product Manger Mat Balez commented “After we developed a Latitude application for the iPhone, Apple requested we release Latitude as a web application in order to avoid confusion with Maps on the iPhone, which uses Google to serve maps tiles.”
The native Google Latitude app can update your location in real time, can update locations in the background on the iPhone 3GS and iPhone 4, includes the ability to manually set a location, and offers privacy controls for users that don’t want to broadcast their location.
Google Latitude is free and is available at Apple’s iTunes-based App Store.