Grand Central Apple Store Official, Renderings Published

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Apple’s Grand Central Apple Store in New York City is official, as The Metro Transit Authority announced both the deal with Apple and a new Shake Shack location for the busiest train station in the U.S. In addition to publishing the details for the multi-year deal, The Wall Street Journal also published renderings of the store showing how Apple’s minimalist design aesthetic will work inside the New York City landmark.

“[Apple’s retail store] maintains Grand Central as the iconic structure and place that it is,” Metro-North Railroad President Howard Permut said at a meeting of the MTA board’s railroad committee.

MTA Real Estate Director Jeffrey Rosen added, “I can’t imagine why any kid in Westchester would want to do anything other than go into Grand Central and shop at Apple and eat at Shake Shack.”

“Our four stores in Manhattan are incredibly popular with customers and we are excited to bring the Apple retail experience to this incredible location,” Apple said in a statement.

Rendering of Apple Store in Grand Central Station

Rendering of the Grand Central Apple Store
Source: The Wall Street Journal

Word of the deal began leaking over the weekend, and negotiations between Apple and the MTA have been rumored for months. The real deal, however, includes Apple paying Charlie Palmer’s Metrazur restaurant US$5 million to vacate space in the terminal’s east balcony eight years early, and Apple then paying $1.1 million per year to rent that space plus another 14,000 adjacent square feet — Metrazur was only paying $263,997 for its share of the space.

All told, Apple will be leasing 23,000 square feet for its fourth location in New York City. Philip Elmer-Dewitt noted that reports that say this would be Apple’s largest store are in error, as London’s Regent Street store is 25,000 square feet, while the Covent Garden store is 24,000 square feet, making the Grand Central Terminal store a healthy #3 in size.

Comments

Lee Dronick

Was this place named after Apple’s Grand Central technology? smile

nytesky

The rendering is so unrealistic. Try adding 1000 people I there. Because that is what it will really look like!

PorthosJon

The rendering is so unrealistic. Try adding 1000 people I there. Because that is what it will really look like!

Don’t forget the big benches of people waiting to see geniuses and the lines of people waiting to check their Facebook/Google+ page before they hop on Metro-North.

Also:

All told, Apple be leasing 23,000 square feet…

Really?  Ebonics?  Really? smile

Robbo

TBH, I have visited the Regent St store many times and it doesn’t feel that big….around lunchtime or going home time, it’s like a Saturday supermarket.
It quite amazing how 25,000sq ft can just shrink under the weight of a 1000 people. Having said that, if it was all on one level, I believe it would feel a lot bigger.
London could handle a 50,000 sq ft store.

rplat

That cold, dingy barn is no place for an Apple Store.

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