HBO Go Coming to iPad, Skips Netflix

| News

HBO’s planned streaming service, HBO Go, will be coming to Apple’s iPad, but don’t expect to see the network’s library on Instant Netflix any time soon.

HBO co-president, Eric Kessler, said the new service will let subscribers stream shows to their portable devices and should be ready to roll in about six months, according to Bloomberg.

While Netflix already has deals in place with other companies to offer on-demand content streaming, it doesn’t look like HBO has any interest in getting on board. “There is value in exclusivity,” Mr. Kessler said.

According to Mr. Kessler, consumers are willing to pay for exclusive content. Keeping shows off of Netflix’s streaming service looks to be one way HBO plans to create that sense of exclusivity.

For iPad owners, that means they’ll have to download HBO’s app along with the Netflix app to stream content from both companies.

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Comments

Britt

I think they are wrong. I don’t think people will want to pay an extra just for HBO content on their iPads and iPods…

Lee Dronick

I think they are wrong. I don?t think people will want to pay an extra just for HBO content on their iPads and iPods?

I don’t have HBO with my cable TV service plan, this deal might be of interest to me.

vince7

I agree with Britt.  Netflix and HBO both provide a similar service via different vehicles.  Of the two I much prefer Netflix’s model.  I currently have FIOS from Verizon.  I was given HBO and Cinemax and etc free for 6 months.  I can assure that at the end of the 6 months I will not subscribe to any of them. 

I have been a Netflix subscriber for a few years now.  Over this time span the service has improved continuously.  I can get movies via snail mail or internet streaming.  To me Netflix is the standard barer.

As for the imagined HBO exclusivity benefit, that is a total pipe dream.  Unless HBO is going to gear up like NBC, CBS, ABC or WB, I can’t see them generating nearly enough original programming to satisfy their customers.  HBO is blowing smoke.

FlipFriddle

HBO and Netflix are very different in one important way: HBO is a content CREATOR, so they have a different focus on what to do with their stuff. Netflix is just a service provider (albeit a cool one). It’s hard to compare the two.
Note that I do not have an iPad so I can’t use either service.

Brad

shame on HBO, they never talk of their valuable “exclusivity” when Netflix was distributing their DVD’s all over the country! Now they see value in distributing online all of a sudden! HA!!! they are stepping outside their competency. FAIL!

buttercupboxer

The idea of exclusivity in media seems very short sided.

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