Hearst Signs on for iPad Magazine Subscriptions

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The publisher behind Popular Mechanics, Esquire and the Oprah Magazine, Hearst, has signed with Apple to offer in-app subscriptions on the iPad. The publisher plans to eventually offer newspaper subscriptions through in-app purchases, too.

Apple and Hearst had apparently been negotiating a subscription deal for the past several months, according to the Wall Street Journal. A Hearst spokesperson said the two companies “came to a fair and equitable deal.”

Hearst magazinesHearst adds iPad in-app subscriptions

Heart’s agreement with Apple marks the first time a major magazine publisher has come on board with Apple’s in-app subscription requirements. Apple’s rules state publishers must offer the same deals in-app as they do through Web site purchases, and the company gets a 30 percent cut of in-app sales.

Time recently began offering issues of its magazines for free on the iPad to its print subscribers. The publisher hasn’t, however, begun offering in-app subscription purchase options.

With Hearst on board, Apple may have an easier time getting other big name publishers to sign in-app subscription deals.

Heart’s in-app subscription option will be available starting with the July issues of Popular Mechanics, Esquire and the Oprah Magazine, and will set customers back US$1.99 a month. Annual in-app subscriptions will be priced at $19.99.

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2 Comments

FlipFriddle

And it begins. Those are some big names. It should get interesting soon. I just got the Time iPad issues since they followed what Bloomberg did and offered iPad versions free to print subscribers.

mhikl

Ditto, FlipFriddle. Let the games begin for no doubt, the iPad is unfolding as it should.

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