Appleis ad agency, TBWA/Chiat/Day, took the Grand prize at the Effie Awards Tuesday night in New York City for its iPod iSilhouettesi campaign, awards organizers reported late Tuesday.
The ad agency also won a Gold Effie in the Consumer Electronics category and a Gold Global Effie, which "recognises campaigns that have proven effective in six or more countries across two or more regions".
"Our Grand Effie winner honors a product at the forefront of popular culture complemented by a creative, breakthrough marketing campaign that has proven to skyrocket sales," said Mary Lee Keane, executive director of the New York Marketing Association.
The awards are the only event that recognise effective ad and marketing campaigns that have achieved marketplace results, and are presented by the New York Marketing Association each year.