Apple was the third largest vendor of personal computers in the U.S. market during the September quarter, with 10.6% market share for its Mac OS X platform. This, according to research firm IDC, which said that Apple’s iPad not only ate into PC netbook sales, it also helped Apple sell more Macs, which combined to push Apple into the highest ranking we’ve covered since 1998.
“Apple’s influence on the PC market continues to grow, particularly in the U.S., as the company’s iPad has had some negative impact on the mininotebook market. But, the halo effect of the device also helped propel Mac sales and moved the company into the number three position in the U.S. market,” said Bob O’Donnell, IDC vice president for Clients and Displays.
All told, IDC said that Apple sold two million Macs during the quarter in the U.S. market, representing 24.1% year-over-year growth for 10.6% of the market. This was well ahead of total U.S. growth of 3.8%, and as you can in the chart below, Apple has the largest growth by far in the U.S.
#2 Dell is solidly ahead of Apple, with 4.4 million PCs and 23.1% of the market, but that represents a -4.9% year-over-year decline in U.S. sales for the company — Dell’s global PC shipments grew 9.7%.
On the other side of Apple, Acer is nipping at Apple’s heals with 10.3% of the market and 1.95 million units, a slight 0.1% growth over the prior year. HP is just ahead of Dell with 4.9 million PCs and 24.3% of the market, representing 2.7% growth year over year. Toshiba rounds out the Top 5 with 1.6 million units.
Top 5 Vendors, United States PC Shipments, Third Quarter 2010 (Preliminary) (Units Shipments are in thousands)
Rank | Vendor | 3Q10 | Market | 3Q09 | Market | 3Q10/3Q09 |
1 | HP | 4,591 | 24.3% | 4,469 | 24.6% | 2.7% |
2 | Dell | 4,352 | 23.1% | 4,578 | 25.2% | -4.9% |
3 | Apple | 1,999 | 10.6% | 1,611 | 8.9% | 24.1% |
4 | Acer Group | 1,949 | 10.3% | 1,946 | 10.7% | 0.1% |
5 | Toshiba | 1,592 | 8.4% | 1,426 | 7.8% | 11.6% |
Others | 4,387 | 23.3% | 4,151 | 22.8% | 5.7% | |
Total | 18,869 | 100.0% | 18,181 | 100.0% | 3.8% |
Source: IDC
As impressive as Apple’s numbers may be to long time observers, Apple was still unable to crack the Top 6 in global PC sales. Globally, Toshiba was #6 with 4.7 million PCs and 5.2% of the market, while HP has a commanding lead in #1 with 15.8 million units and 17.6% of the market.
IDC didn’t release its figures for Apple’s global Mac sales, but judging from past quarters, the company will likely report having sold 3.2 million Macs or more when it reports earnings for the September quarter on Monday, October 18th.
5 Comments Leave Your Own
I wonder what their profitshare is with just 10% of the market. I seem to remember Steve saying it was about 33% at the event introducing the unibody MacBook Pro. Gotta be higher than that now.
Yes, it would be interesting to add two more columns to that chart and add profit margin for 09 and 10.
For sure!
vie Daring Fireball: What market share would look like if you counted the iPad
Very interesting link, jfbiii. If nothing else, we have to give Apple credit for their tenacity. I know a lot of us that frequent this site were around during the dark days, and that the Mac is still making strides in our modern iOS world is quite astonishing. Wow. More curious than ever to see what 10.7 has in store for us.
Re: global sales rank
I’ve read that this may reflect, in large part, that Macs are relatively rare in many Asian and most South American countries. There is no online Apple Store for India, for example, nor any country in Africa or the Middle East. The only online store for a South American country is for Brazil. In some countries, Apple has to sell through a single distributor/retailer.
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