There is little talk anymore of iPhone killers. In fact, it's questionable whether anyone, in this economic climate, can overcome the advantages the iPhone has in marketing and technological muscle. Here are the reasons why.
Lately, I've been seeing major, big time, expensive ads, full page, at the Wall Street Journal and Newsweek, There are probably other instances I've missed. Here's one I scanned from Newsweek's back cover.

Combine this paper ad campaign with:
- Apple's patents
- Other competitors playing catchup in a recession - which curtails their own resources
- Apple iPhone apps on just every TV show each evening in prime time - dizzying
- The buzz that Apple's marketing creates
- The halo effect
- A significant fraction of the sessions at WWDC cover the iPhone.
- The iPhone has 67 percent of mobile browser market share according to Net Applications.
- Apple has 11 percent of the smartphone market share, and it's growing fast. BlackBerry is okay for now, but Nokia's is dropping.
- 40,000+ apps in the app store
... and you get a freight train that's just about unstoppable. I also believe there's a synergistic effect. Customers who buy iPhones say to themselves: "If the experience is this good on an iPhone, it must be equally terrific on the Mac."
My perception right now is that PC apologists, Windows Mobile apologists and Apple competitors are doing everything they can to make it appear as if it's all business as usual. The way to do this is to look at isolated items and drag out exceptions and mythconceptions.
However, when I look at the big picture, I see that the rest of the industry is no closer to closing the gap than they were in July 2008 when the 3G iPhone appeared.
The only remaining question is, what would be the impact of Apple obliterating the smartphone industry? And don't take me wrong, but Apple is not the kind of player who thinks about playing in a friendly sandbox. After years of customer indifference and technological somnambulance by competitors, Apple would love to bury every other competitor.
The list above suggests the handwriting is on the wall. However, a lot of people, industry executives and tech journalists, will vainly try to say it isn't so. Competition is healthy. Apple can only go so far with this product.
I don't believe a word of it.


John Martellaro
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well, maybe. but it ain’t over until it’s over ... and when will that be? next year after WinMobile 7 is finally out and does a pass/fail - or will it be too little too late for MS by then?
as noted it is really apps that are driving the smartphone market today, not all the other features, bells, and whistles. not noted, but in support of the iPhone platform’s dominance, is the installed base of the iPhone OS - which very importantly includes the iPod Touch - that is now approaching 40 million and is growing by at least 20 million units a year.
none of the other new “app phones” with touchscreens had/have any installed base to start with at all. that is, their next generation apps and games that can match the iPhone’s in content and abilities don’t work on older models of those phones. and none of them have a PMP non-phone variant to expand sales. so Apple is ahead of RIM (the Storm) and Android something like 40 million to 5 million each in next gen apps market base, and the gap will keep growing. all the competing platforms, also including Nokia’s Symbian, the Pre, and MS’ already obsolete WinMo 6.5 will divide the non-iPhone market installed base further among themselves while Apple continues to increase its lead over any one of them. so you know which platform will always lead the app competition.
btw, Sony this morning hyped how the PSP has sold 50 million lifetime units while announcing the new (and much smaller) PSP Go for the fall. but by the time it goes on sale, the iPhone/Touch total sales will likely have also passed the 50 million mark, soon taking second place in the portable game player market too. it would take a few more years to catch up to the Nintendo DS, now at 100 million lifetime sales (tho many are no longer in use).